Watch Sports TV-CBS Sports And The WNBA Enter Into Multi Year Contract

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CBS TV Deal New WNBA Revenue Stream

CBS Sports will now air 40 WNBA  Starting with the 2019 season.The network will now air 40 WNBA games per season, both on  weekends  and on prime time

Big Announcement Response

The CBS Sports Network will televise 40 WNBA games in 2019M and at least one year beyond was universally positive, as it should have been.
 NBA Commissioner Adam Silver said in a release. “We thank CBS Sports for making such a meaningful commitment to women’s basketball and for providing another platform to showcase the world-class athletes of the WNBA.”
Across the league, the availability of all those new  viewers 98 million homes will have WNBA games on their cable systems and mobile devices, places that previously needed to head to subscriber-only, digital-only WNBA League Pass or NBA TV to get the bulk of these 40 games led to a joyful response.
Streaming Service Devices Popular Moire Than Ever
At a time when many sports fans are flocking to streaming services, the WNBA is ramping up its cable television presence through a new deal with CBS Sports.

The league has announced a multiyear deal with the network that will see CBS broadcast 40 games this season, all during primetime and on weekends. The Minnesota Lynx v. Chicago Sky game on May 25 will be the first to air on the network. A WNBA Finals rematch between 2018 Champions Seattle Storm and the Washington Mystics is slated for Jun. 14.

The 40 CBS games will be in addition to the 16 regular-season games ESPN will air, including three on ABC. ESPN expanded its partnership with the WNBA a few months ago, upping its regular-season exposure by nearly 25 percent. Last year, the league had telecasts across ESPN (13 regular-season contests) and NBA TV (53 regular-season games). The NBA TV schedule has not been finalized yet for the 2019 season, though a WNBA spokesperson said the additional games on CBS and ESPN will “have an effect on the number games” that appear on NBA TV this year. That schedule is expected to be decided in a few weeks.

 The Storm will have six appearances this year, as veteran Sue Bird will try to lead a team that will be missing 2018 MVP Breanna Stewart.
On May 25, the Minnesota Lynx and the Chicago Sky will face off to begin CBS Sports’ WNBA coverage.
“Through our partnership with CBS Sports Network, the WNBA is joining an elite lineup of premium sports programming,” NBA commissioner Adam Silver said in a press release. “We thank CBS Sports for making such a meaningful commitment to women’s basketball and for providing another platform to showcase the world-class athletes of the WNBA.”
“We are truly excited to partner with the WNBA, bringing the country’s premier women’s sports league to CBS Sports Network. This partnership is one of the biggest and most impactful women’s sports programming arrangements ever at CBS Sports, offering national exposure of 40 games per year,” CBS Sports chairman Sean McManus added, via the release. “This agreement provides great live content throughout the summer in prime time and on weekends, and aligns two great brands in the WNBA and CBS Sports. We look forward to working with the WNBA for many years to come.”
The league’s 23rd season will feature more exposure than ever before, as 12 team try for the title. Stars like Bird, Sylvia Fowles and Elena Delle Donne will try to lead their respective teams to a championship.
At a time when many sports fans are flocking to streaming services, the WNBA is ramping up its cable television presence through a new deal with CBS Sports.
The league has announced a multiyear deal with the network that will see CBS broadcast 40 games this season, all during primetime and on weekends. The Minnesota Lynx v. Chicago Sky game on May 25 will be the first to air on the network. A WNBA Finals rematch between 2018 Champions Seattle Storm and the Washington Mystics is slated for Jun. 14.
The 40 CBS games will be in addition to the 16 regular-season games ESPN will air, including three on ABC. ESPN expanded its partnership with the WNBA a few months ago, upping its regular-season exposure by nearly 25 percent. Last year, the league had telecasts across ESPN (13 regular-season contests) and NBA TV (53 regular-season games). The NBA TV schedule has not been finalized yet for the 2019 season, though a WNBA spokesperson said the additional games on CBS and ESPN will “have an effect on the number games” that appear on NBA TV this year. That schedule is expected to be decided in a few weeks.
WNBA ATT Sponsorship

All WNBA Teams Will Wear Extra Logo On Jersey 2019 Season

WNBA AT&T logos  revealed at Nike’s NYHQ as part of a multiyear partnership. Along with the jersey placement, AT&T will also gain integration throughout WNBA.com, the league’s app and social channels, and broadcast partners. The telecommunications company also will be the title sponsor of the WNBA All-Star game, starting this year in Las Vegas.
It’s the latest expansion of a deepening sponsorship plan between AT&T and the NBA, as well as the telecommunication company’s overall sponsorship plan.

The WNBA is deeply committed to empowering and inspiring women,” said Kerry Tatlock, NBA senior vice president of marketing partnerships. “AT&T’s groundbreaking commitment to our game, which is anchored on our shared values of diversity and inclusion, make it the perfect partner for the WNBA at this exciting time.”
It will be the first non-apparel logo to be on jerseys of all 12 teams. Also announced was a “refresh” of the WNBA brand, complete with a new WNBA logo. An ESPN report noted the logo will transition onto uniforms, courts and basketballs in 2020.
The WNBA deal is part of an overall NBA partnership that includes sponsorship of the NBA, WNBA, NBA 2K League, G-League and USA Basketball, said Shiz Suzuki, AT&T assistant vice president of sponsorships & experiential marketing. The AT&T partnership with the NBA started at this year’s NBA All-Star game, as the presenting sponsor of the slam dunk contest, All-Star practice and media day.
Suzuki said the deal makes the AT&T brand across the WNBA physically and digitally, which will hopefully help engagement for both brands and create new customers and fans alike.

 

 WNBA Rebranding  Creates Ways For Basketball Fans  And Team To Connect 

“The WNBA represents a brand, league, players and fan base we want to connect with and grow with as we work with them to find ways to bring fans closer to the sport, whether through an on-site activation at major events like WNBA All-Star, or to fans at home and on the go using our social media and digital platforms to deliver premium content, behind-the-scenes access and stories from across the WNBA,” Suzuki said. “By doing so, we can connect AT&T customers to the WNBA to grow fan engagement and our relationships with current and new customers.”
Within the partnership between the WNBA and AT&T, the two organizations will create programming to support women in sports. It’s a further extension of AT&T’s work to support women, support diversity and foster inclusion. The company removed gender bias from its advertising last year, two years ahead of a stated goal by the Association of National Advertisers.

 

 

 

 

 Building More Meaningful Connections





 Constructing  more meaningful connections  customers to engage in the causes and communities important to the WNBA and to AT&T,” AT&T Chief Brand Officer Fiona Carter said.It is important to have more  women in sports, supporting small businesses like those owned by WNBA players, being a leading voice in african American rights.Also giving back to communities in which business is established, we have much in common and many opportunities to empower these incredible athletes and their fans.”
The WNBA announcement came during a big week of sports activations for AT&T, which included the NBA 2K League’s The Tip  Off, Augusta National’s Women’s Amateur, the NCAA Final Four and The Master’s. 

 Building More Meaningful Connections 

AT&T sponsorship strategy is about promoting  growth for AT&T, by building more meaningful connections with current and with new customers,” Suzuki said. “To do that, we look to deliver moments that drive people’s love for sports, entertainment and their communities. Whether at an event, at home, or on the go, we want to bring fans closer to the moments that matter to them.
 
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Erick Darke

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4 thoughts on “Watch Sports TV-CBS Sports And The WNBA Enter Into Multi Year Contract

  1. This is great news. It’s great to hear about women’s sports gaining some exposure. Thanks for an interesting article.
    Angela

    1. admin

      Thanks for stopping by my web page Angela.It is my pleasure to write about the WNBA as it does need as much exposure as possible. With more media exposure and fan support it will be on stronger footing one day.

  2. Sharon

    Wow! That is wonderful news for the WNBA. I am not a huge sports fan, but I do enjoy watching basketball some. Thanks for writing about the WNBA as well. I know they are not as well known or advocated for as much so your article is helpful!

    1. admin

      Sharon thank you for leaving such an amazing positive comment on my recent blog article.The WNBA even though it has been around for some 20 years still has not got the kind of traction that is needed to make it as strong league as much possible. But with increased viewership and upswing in games attendance the WNBA seems to be going in the right direction.

      Have a great day Sharon

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