Nike SNKRS App Helped Changed How Sneaker Makes A Purchase
The Nike SNKRS App Helps Avoid Long Line Ups And Violence
Sneaker collectors and fans would to camp out all night in front of stores for hours like as seen in crazy scenes for Black Friday and Cyber Mondays deals .In a few cases it could be days to get the latest kicks that just dropped .There has been concern with violence on occasion with large forming crowds in front of stores .I touched on this subject in a previous article https://girlbasketballshoes.com/running-shoe-drop-every-year-1200-are-killed-over-sneakers
For Nike Digital Apps Are Way of The Future
Nike has always been the front runner when it comes to being creative and innovative .The brand has been forging ahead in the digital space as it sees it as an integral part of of its marketing strategy .Compared to the Under and Adidas brands ,who have more focused on opening more phyisical store locations .
Smart phones and social media are influencing sneaaker buying trendsgreatly .Future growth will come primarily from online purchases. The world of omnipresent retail is coming soon .
Nike Aims To Maintain Connect With Sneaker Community
Sneakerheads remember story and experience of how they got that coveted shoe. Not only just getting the product.The one thing sneaker heads will miss with a digital world purchase upon us is that thrill of the chase of hunting down the latest kicks that just dropped .
Maintaining that community aspect is something Nike is eager to retain and hopes not lose in going totally digital.
Nike has tried contain stories to maintain and creating connections between its fan base,ambassadors and professional athletes who wear the brands apparel in their respective sporting arenas . Nike created the “Pigeon Dunk” shoe event first released in 2005 in NYC and caused riots, resulting in police shutting down the event.
SB DUNK LOW PRO
In collaboration with Jeff Staple, the Panda Pigeon colorway is a previously rejected sample. This is the third official Pigeon release, and the fourth time the Pigeon has been featured on an SB Dunk. The white and black silhouette features a green bamboo graphic on the sockliner, hits of reflectivity and graphics on the outsole paying tribute to the newspaper headlines after the infamous first SB Pigeon launch. The ‘SAMPLE’ stamp on the collar typically found on early versions
Consumers had multiple ways to purchase the updated sneaker. There were specially designated newspaper stands in NYC and photos shared on social media allowing the public to secure these coveted kicks from anywhere in the United States.
Jeff Staple, owner and designer of apparel brand Staple Pigeon, collaborated with the SNKRS team to ensure a smoother release with second shoe drop.
SB DUNK LOW PRO
Without the original 2005 “NYC Pigeon,” sneaker culture wouldn’t be what it is today. Jeff Staple envisioned a shoe to represent his city, and felt the ubiquitous bird did it best. He introduced the shoe at his store Reed Space. Word spread, lines formed, Dunk mania kicked off and sneaker culture was never the same. The shoe itself is one of the ultimate grail. It’s long-awaited return has come in time for both the 15th anniversary of the SB Dunk and the 20th anniversary of Staple Design. Jeff Staple presents a blank slate of simple black to “just let the Pigeon be the story,” as he puts it. Coming in a pink box as a nod to its original era, the “Black Pigeon” represents limitless possibilities for the future of sneaker culture.
Jeff Staple, streetwear legend and Staple Design founder, who turned sneaker culture on its ear with his iconic 2005 design, returned with a few new “Pigeon” releases over the past few year.
In 2017, he debuted the “Black Pigeon” SB Dunk Low featuring a Black upper with Red contrasting accents and the famous pigeon embroidery on the heel.
Very recently in 2019, the “Panda Pigeon” SB Dunk Low was debuted. It comes in a White upper with Black accents atop a translucent outsole and the pigeon heel logo.
Other Brands Following Nike Digital Trend
Competitors are always seeking to gain an advantage, now more so in the smartphone era. Adidas has it’s own app titled ‘Confirmed’ and Footlocker uses a reservation system built within their ‘Launch Locator’ section.
“I think the apps are all very 1.0 versions of what things can be.
“Each offer a solution to some of the pain-points of online sneaker purchases, but I don’t feel either have really changed the game. The apps look cool, but the innovation has yet to come.”
Consumers will always want the latest products on the market, yet batting 1.000 is simply not realistic.
Nike SNKRS Travis Scott Air Jordan 1 Glitch
Sneakerheads were extremely upset on Twitter after the launch of Nike’s coveted new Travis Scott x Air Jordan 1s went really side ways .
Nike makes many of its new-release shoes available on the Nike SNKRS app, but countless customers received payment processing error messages as they hurriedly tried to place orders before the shoes went out of stock.
A pair of the high-top sneakers was priced at $175, and its resale price is soaring across the internet . Re-sellers are already asking more than $1,000.
Scott tweeted a picture of the sneakers around the time of the general release at 10 a.m. May 11,2019 Est. Travis Scott
has 16.7 million Instagram followers.He posted pictures of the kicks on his personal account.
Many sneaker lovers hoping to get the kicks via the Nike SNKRS encountered error messages. With the shoe had one of the buzziest releases of the year, it seemed the app was unable to handle all the traffic high volume .
If you consider yourself as a passionate online shopper like myself,eBay has amazing deals on the best products.I hoped you enjoyed the Nike SNKRS-Sneaker Culture Buying Experience Changed By New SNKRS App article and if you have any questions want to leave a comment or want to leave your own personal review,please leave a comment below .Thank you,