Nike Kids-Harnessing Sports As A Unifying Force Helping Kids Reach Their Potential

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Nike ,WNBA and NBA to Grow Girls Sport Participation In Their Communities

Game Growers Program Officially Launched

Basketball Global Community

The new  WNBA and NBA  Game Growers partnership .A new program that invites girls across the country to create the inclusive, meaningful experiences in sport that they deserve, starting in Chicago. The Game Growers program gives eighth grade girls the opportunity to work in pairs to develop ideas and collaborate with participating WNBA and NBA teams to inspire more girls in their community to play and love sports.

“Nike is joining forces with the WNBA and NBA to invite girls across the country to help us change the game,” said Caitlin Morris, General Manager of Nike Social & Community Impact. “We know that kids who play do better in every way – physically, emotionally and academically – yet this generation, and girls in particular, are the least active in history. We want girls today to be game changers and problem solvers, and Game Growers helps amplify their voices, lifts up their ideas and equips them to succeed – on the court and in life.”

By age 14, girls are dropping out of sport at twice the rate of boys. According to a 2018 study from the Women’s Sports Foundation, nearly 40 percent of girls don’t participate in sport, versus 25 percent of boys. Game Growers enables eighth grade girls to share their ideas for how to make sport more fun, starting in their hometown.


Kids Are Not Made To Stay Still For Too Long!

Made to Play is Nike’s commitment to get kids moving so they can lead healthier, happier and more successful lives. Working with partners around the world, we are getting 16 million kids active, and counting.

The State of Play

Play is so important to kids that the United Nations recognizes it as a fundamental human right. But by age 14, girls are dropping out of sport at twice the rate of boys and as many as 8 out of 10 kids around the world aren’t getting enough play and movement. If things continue, kids today are expected to have a shorter life than their parents.

Getting Kids To Play Is Important

We all know kids who move are the ones who move the world  in the classroom, their careers and in the community it self at large . Active kids have increased concentration, better school attendance and a stronger sense of self than inactive kids. On average they score up to 40% higher on tests and are 15% more likely to go to college. Girls who are active have an increased sense of self, positive coping skills and increased goal setting.

Nike Game Growers 1



Growing  the Game for Girls

 Nike enters into a collaboration with the WNBA and NBA to launch Game Growers, a program that gives eighth-grade girls the tools and resources they need to increase girls' participation in sports in their local communities. A
video stream on the Nike YouTube channel and on multiple WNBA and NBA channels taking place on Oct. 18 will officially launch the partnership,
featuring Las Vegas Aces forward A'Ja Wilson, actress Sky Katz and Terri Jackson, Director of Operations for the Women's National
Basketball Players Association. The group will discuss the benefits of sport participation that go beyond becoming a professional and will
invite girls to submit their own ideas for how to grow sport for girls in their city. After the submission process is complete, these girls
will then have the opportunity to work closely with their local franchises to inspire a love for sport among their peer

Game Growers Strategy

•    Starting Oct. 18 through Nov. 15, eighth-grade girls can submit their ideas to grow basketball participation in their communities by applying online at The winners will be announced in December 2019.
•    WNBA and NBA teams will select their Game Growers teams (two eighth-grade girls per team) and join them in attending the Game Growers Training Camp at Nike’s World Headquarters in January 2020. It’s here where the girls will begin to refine their ideas with support from Nike and participating WNBA and NBA teams. Helping facilitate the program is GENYOUth, who specialize in empowering youth to make a difference in their communities.
•    Selected Game Growers teams will present their ideas at the WNBA Draft in New York City in April 2020.






The Washington Wizards and Mystics join in on Nike’s NBA and WNBA Game Growers program. The Game Growers program is meant to provide eighth grade girls with the skills and assets they need in order to grow their participation in sports in their communities.

With this new program, the Wizards and Mystics can contribute to expanding the game of basketball for young DMV girls. Along with that, the Washington Mystics just won the WNBA Championships, this is perfect timing for them to introduce the sport to the next generation.

Today, the Game Growers Program officially was put into action, on a YouTube video stream. The video stream had Las Vegas Aces forward A’Ja Wilson, actress Sky Katz, the Director of Operations for the Women’s National Basketball Players Association Terri Jackson featuring in it. They discussed the advantages of being an athlete beyond going professional and encourage girls to apply.

In order for the future basketball stars to get in on the action, they must apply to
by submitting their ideas on how to grow the game of basketball in their communities. The application opened today and will close on
November 15, 2019. The winners will be made public in December 2019.

By January 2020 two girls will join alongside the Wizards and Mystics in going to Training Camp at Nike’s World Headquarters in Washington County, Oregon. This event won’t only be run by Nike and professional basketball players, but will also have GENYOUth (a youth empowerment organization) tag along as well. At the Training Camp, the girls will have an opportunity to polish up their ideas with Nike and NBA and WNBA teams.

If lucky, some Game Growers teams will be chosen to exhibit their ideas at the 2020 WNBA Draft, which will be in New York City next April.


If you consider yourself as a passionate online shopper like myself,eBay has amazing deals on the best products.I hoped you enjoyed the Nike Kids-Harnessing Sports As A Unifying Force Helping Kids Reach Their Potential article and if you have any questions want to leave a comment or want to leave your own personal review,please leave a comment below .

Thank you,

Erick Darke

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4 thoughts on “Nike Kids-Harnessing Sports As A Unifying Force Helping Kids Reach Their Potential

  1. Dan

    I appreciate the article was not aware of the need for girls to be active with over 40% not participating. In a day and age of computer technology and things to make kids more sedentary doing things on line or with telephones, I am glad to see someone who is concerned presenting this article to their readers to be more aware. I also didn’t know :On average they score up to 40% higher on tests and are 15% more likely to go to college.” Good to know there is organization game growers I wish well for getting the information out and for support in this area. Nice job.

    1. admin

      Thank you for the outstanding comment on my website blog post Dan.For sure it is very good to see the powers that be in these professional basketball leagues along with Nike doing some incredible meaningful worthwhile work in the communities to assist kids positive development. That is why this website was created initially which was to bring some knowledge and informative as to ways to get more kids active playing and putting the electronic devices at the same time.

  2. Nate

    Hi Erick,

    This sounds like a great cause and I’m a big fan of what they are trying to do, with this Nike Kids Harnessing Sports brand. Anything that helps get kids more active needs backing in my books.

    Kids not being active enough, is another massive issue here in the UK and is only growing. I’m going to see if I can get a pair of trainers for my niece!

    1. Thanks for the positive comments Nate regarding the article Nike Kids-Harnessing Sports As A Unifying Force Helping Kids Reach Their Potential.Totally agree kids need outlets to channel their energy.The hope is all kids around the world get a chance to participate in sports.

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