First Time In League History NBA Allows Players To Wear Any Sneaker Color
In the past the NBA restricted the colors of sneakers to have team color accent which depended on whether a team was the host or the visitor and either 51 percent black or white . Considering the many variations of color, styles, designs, and colorways that exist in today’s basketball shoe industry.The previous league shoe color rules flexibility just wasn’t enough for today’s modern players.A majority of the NBA’s 72-year history, footwear worn by all of its players has gone through a series of varying restrictions.
Each team in the league can however have its own shoe color policy beyond the league’s new guidelines.
Only ongoing restrictions will regard third party logos, that have to still be preapproved by NBA league office previous to worn on the court. Last season there was a huge spike in custom hand painted sneakers, usually made just days before being worn on the court. Third party logos, the league will continue to look at closely as last season saw everything from non approved movie cover artwork to podcast logos to charity organization icons appear.
And there still are restrictions against any ‘sharp protruding objects or reflective elements,’ such gleaming chrome.
History of NBA Fashion Restrictions
The NBA isn’t the most conservative professional sports league off the court or on court not by any estimation. They have however been forced to react historically by introducing restrictions on the uniforms, shoes and clothing that the players used to express themselves. The memorable cases was the league in the 1984-85 season banning Michael Jordan‘s black-and-red Air Jordan-branded sneakers . And by Allen Iverson‘s off-court attire a more recent example was the dress code the league enforced in 2005 for players not participating in the game. Nike leveraged the Jordan ban with a marketing campaign. . No doubt, Nike will be positive in terms of empowering teams and players to be more expressive with their fashion choices on the court, and no doubt the league will decide what’s acceptable and what’s not.The rest as they say is history.
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