Laceless Nike Shoes
Approaching a new era of modern footwear, sneaker technology continues to evolve from a design and performance standpoint.
Jordan Brand latest signature creation, the Air Jordan 33 , and the Michigan Wolverine’s basketball team will be the first to wear these kicks on the court for the 2018/2019 NCAA season.
The New AirJordan 33 is the first basketball shoe to feature FastFit technology, which provides ultimate lockdown to prepare athletes for flight, Michael Jordan said“From day one, we’ve taken pride in the Air Jordan game shoe, where we focus on athlete insights and the latest innovations to create silhouettes that are distinctly Jordan. That balance also allows the game shoe to continually revolutionize both in sport and style.”
Along with other Jordan sponsored teams the Wolverine’s players will done Jordan Brands’s latest signature gear . The previous season the Wolverines wore the Jordan Retro 32, and various different silhouettes that were made available earlier this past spring in limited quantities to the general public.
Unlike anything footwear designers have ever developed previously these kicks feature Nike’s new FastFit technology, a lock-down addition with a updated modern modified lacing system .
The Air Jordan 33 introduces Jordan Brand’s Flight Utility design ethos according to Nike. At root, Flight Utility is about designing for the future by extrapolating from the core of Jordan Brand DNA and progressing it with an innovation and function-first approach.
From a performance standpoint FastFit works using : Nike’s tightening system activates its cables with a single tug of the forefoot strap, creating a full 360-lockdown which takes the place of shoelaces.
With the FastFit technology , the Air Jordan 33 follows a clear Jordan flight path.Since 1985, Nike Air has been the hallmark of Michael Jordan’s signature line .It took Tinker Hatfield’s 1988 design for the Jordan 3 to cement its defining attribute. In that shoe the Air technology was made visible, and with it, MJ’s hangtime took on an advanced aura (literally, as he soared from the free throw line in the ’88 dunk contest).
Jordan Apex Utility(pictured above) and Jordan Proto-React complement the Air Jordan 33. The Air Jordan Flight Utility is about designing for the future by extrapolating from the core of Jordan Brand
The mechanism in Nike FastFit is visible under the arch of the Air Jordan 33.
Flight has always been part of the Jordan Brand DNA .They considered the NASA space flight suits utility influenced the design . Air Jordan 33 was crafted using that inspiration . The shoe features visible technology designed for function, but that also becomes a staple style element similar to those suits.
The Air Jordan 33 progresses the legacy of visible technology in the Jordan line by challenging a different aesthetic norm. FastFit eschews laces and proposes a new system for containment on court.
You can activate FastFit on the Air Jordan 33, by pulling up on the forefoot strap. How does the Fast Fit works:
- Loops on the tongue and heel allow easier entry
- The tightening system activates its cables with a single tug of the forefoot strap, creating a full 360-lockdown
- Eject by pulling the side loops to release the cables
Steps two and three are easily repeatable throughout game time. Release when resting, activate while in play — it’s all part of a transformative feel that described by a Jordan Brand designer as just pull on and go. Which means that the Air Jordan 33 is as much a is a shift in construction as it is a visceral experience as well.
Applying FastFit allowed for a balance of art and science in the design. Inspired by how NASA space suits look and function. It’s all very utilitarian, and the various elements and what they do are all clearly called out. That thinking led Jordan Brand to highlight the pull cord, eject cord and the inner workings of FastFit, and make the function integral to the aesthetic and graphic integrity of the design.
The use of “Nike Air” on the heel tab follows classic Jordan graphic pattern.
Just as all other Jordan’s models after Air Jordan 30, the Air Jordan 33 also features subtle design taking cues from the past. The window to the tightening system mimics the original Air window, and the use of “Nike Air” on the heel tab is in line with that system. The extra-large tongue is also the perfect canvas for a Jumpman like as it was when Hatfield debuted the logo on the Air Jordan 3.
The Air Jordan 33 follows suit with the latest iteration of Jordan Brand’s Flight Speed technology the Nike Zoom Air unit.A innovative and explosive cushioning system designed for speed and agility. The technology uses pressurized air and tightly stretched fibers to absorb impact and then snap back for fast movement and reduced stress on muscles, joints, and tendons Just under the arch, a circular cut-out reveals the mechanism of FastFit, and how it tightens and loosens. The combined system of the Air Jordan 33 that includes the Flight Speed + Zoom Air + FastFit technology shows Jordan Brand’s continued innovation in the women and men’s basketball sneakers .
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