The 2020 Exclusive Nike x Dior Collection
DNA Of The Iconic Jordan Basketball Shoe
Air Jordan is a brand of basketball shoes, athletic, casual, and style clothing produced by Nike. It was created for former NBA player and 5 time NBA MVP Michael Jordan.The original Air Jordan sneakers were produced exclusively for MichaelJordan in early 1984, and released to the public in late 1984. The shoes were designed for Nike by Tinker Hatfield, and Bruce Kilgore and Peter Moore,
The Air Jordan 1 was the first ever Air Jordan sneaker and debuted in April of 1985 for $65. the shoe was the center of a famous marketing campaign in which Nike claimed the NBA banned Jordan from wearing the shoeswhen it was in fact the Air Ship that received a warning from the league. Debuting in classic colorways like“Bred,” “Chicago,” “Black Toe” and “Royal”.Jordan 1 has recently been released in a host of colorways.And is becoming the most retroed Air Jordan in history.
The Dior x Nike Air Jordan 1 Will Retail For $2,000 American
Dior x Nike’s Opulent Air Jordan 1
Branded as the Air Jordan 1 High OG Dior, the design is clearly influenced by the designers at Nike’s Jordan Brand — with a Parisian chic twist. The grey and cream pair of high cut Air Jordans are made entirely with calf leather, paying homage to Dior’s history of leather craft, coloured in Dior Gray and balanced with cream. The signature Nike swoosh logo is redone with the Dior Oblique monogram, as well as etched on the insoles. The outer soles also bear a branded touch with the Dior logo blazoned
across the bottom of each shoe.
This collaboration was not invented in a vacuum either — the Air Jordan 1 High OG Dior was made to celebrate monumental moments for both brands, namely the debut of Dior’s men’s collection in America, which happened to coincide with the 35th anniversary of the Air Jordan sneaker style.
This colorway combines white and light grey blocking with a Swoosh covered in the repeating Dior logo that’s been a signature of designer Kim Jones’ stint with the brand. Further details include “Air Dior”
branding on the Wings logo stamp, a metal hang tag, and a clear out sole.
The Beginning Of The Nike X Dior Beautiful Partnership.
The Air Jordan 1 High OG Dior.
With this partnership, the different cultures of America and France and of haute couture and high-performance sportswear are drawn together, unified and then blended to create a new hybrid look. The heritage of both brands is valued, respected and each is given equal gravitas. Jordan Brand’s footprint of innovation and product excellence is echoed in the élan of the Parisian ateliers of Dior men.
“Every collaboration we do starts from a genuine connection and desire to expand the dimensions of each brand through creativity and design innovation,” says Martin Lotti, Jordan Brand VP of Design. “Our partnership with Maison Dior will offer a new look into the style of basketball and blend high-end streetwear with luxury fashion. We will pay homage to both brands’ rich iconography and draw inspiration from our heritage.”
Dior and Jordan Brand are ending this decade with a special collaboration sneaker dubbed the Air Jordan 1 High OG Dior, which made its debut at the Dior pre-fall 2020 show in Miami during Art Basel Miami Beach.
Nike produced the first Air Jordan sneaker that was unveiled on NBA player Michael Jordan in his rookie season in 1984 and was officially released to the public in 1985 — nearly 40 years after the
founding of Christian Dior’s company and almost 30 years after the founder’s passing. While the
legacies of Dior and Jordan crossed paths sartorial through street style, they formally meet through this collaboration sneaker thanks to Dior men’s line director
“I chose to collaborate with Jordan Brand because Christian Dior collaborated with the best American brands of his era,” Jones told WWD. “I love mixing together different worlds, different ideas — Dior and
Jordan Brand are both emblematic of absolute excellence in their fields. To bring them together in this special collaboration is to propose something exciting and truly new.”
Jones is also “mixing together different worlds” through a collaboration with Shawn Stussy for the Dior pre-fall 2020 collection. But while Stussy applied his art style to the atelier, Jones married
the codes of both Air Jordan and Dior in the collaboration sneaker,which also commemorates the 35th anniversary of the Air Jordan 1 and the first Dior men’s show in the U.S.
The Air Jordan 1 High OG Dior is made in Italy, features elements found in the original Air Jordan 1 such as stitching on the sole, and classic details found in other Dior products. The cream upper is
complemented by a shade of gray that had been a signature of the atelier since its founding in 1947 (and bears resemblance to a black and gray Air Jordan 1 that also launched in 1985); the leather, which was
supplied by Dior, has painted edges that are a nod to the French brand’s bags and accessories, and the “Swoosh” is embroidered with the house’s Oblique motif, which is also laser etched into the insoles.
The tongue is nylon with a custom Dior and Swoosh tag, the laces have metal tips and the outsole is a clear blue, with the right sneakerbearing the Dior logo and the left one featuring a special “Air Dior”
logo that plays on the “Air Jordan” wings logo.
“It has the feel of Sixties travel, which seems extremely luxurious to me,” said Jones about the logo. The “Air Dior” logo is also on the ankle of the left sneaker, as well as the Jumpman symbol, its only
appearance on the collaboration.
“Every collaboration we do starts from a genuine connection anddesire to expand the dimensions of each brand through creativity and design innovation. Our partnership with Dior will offer a new look in
basketball style and blend high-end street wear with luxury fashion,” said Jordan Brand vice president of design Martin Lotti. “We will pay homage to both brands’ rich iconography and draw inspiration from ourheritage.”
The partnership between Dior and Jordan is part of Jones’ Miami and Art Deco-inspired men’s collection for Dior that references the atelier’s archive and moments from the Sixties. The Air Jordan 1 High OG Dior is the just the beginning for the Dior and Jordan Brand partnership.
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