Thanks to recent smart technology .Consumers may be able to check the authenticity for pairs of Nike and Adidas sneakers in seconds. This new technology is making it much easier for sneaker heads to sort through fakes in no time that is wasted .
Entrupy Inc. develops a material detection device for detecting the authenticity of materials ranging from canvas, leather, fabric, wood, paper, and metals. The company was incorporated in 2012 and is based in New York, New York.
- This authentication technology company goes by the name of Entrupy It has released its Legit Check Tech (LCT) solution in February 2020. The process utilizes artificial intelligence that concludes if a pair of running shoes is counterfeit or the Real McCoy
- This new innovation is aimed at equip high-level resellers and marketplaces with a quick way to authenticate sneakers.
- Counterfeiting is a big problem for sneaker resellers. US Customs and Border Patrol recently busted a counterfeit operations with a street value of over half a billion dollars were destined for USA sneaker market.
One of the biggest problems in the sneaker resale market may now be more manageable.
Product authentication technology provider Entrupy in February 2020 released its Legit Check Tech (LCT) solution, a device that uses A.I. to determine whether a sneaker is counterfeit or not and it only takes about 60 secs.
“You have a sense of betrayal when you buy something and you’re scammed off of it,” Entrupy Spokesperson told Business Insider. “And I think that’s really what we’re trying to address.”
Some re seller marketplaces and consignment shops like StockX and Urban Necessities use trained human authentication specialists to verify sneakers in-house. But for independent resellers that don’t use middleman marketplaces to sell their goods, the threat of counterfeit sneakers is a serious problem that can be detrimental to business.
For Entrupy, which already provides an authentication solution for luxury handbags, the plan is to sell the new sneaker authentication devices to retailers and high-level resellers. Instead of replacing humans, the goal is to equip authentication specialists with the technology to diminish any possible errors in the verification process. According to Entrupy the device is designed to help save high-volume resellers time and money while instilling their business with credibility.
“Nothing has slipped through our system, and we’ve tested hundreds of fakes of multiple different qualities,” said Entrupy Research & Development Team Designers.At the time of this article , Entrupy has not released details on the price of each device. However a representative said that the company will likely use a pricing model that corresponds with each seller’s monthly transaction volume.
Unintentionally no longer will there be a need the help of a middleman authentication expert spotter. This great device will more than like to aid small re sellers to grow their business without the specialists.
“Maybe with this, everyone can create their own marketplace,”designers of the App from Entrupy .
Here’s how the device works to:
The Solution Method Designed By Entrupy’s LC Involves Comparing Each Side Of The Two pairs To determine If they Are Authentic Article Or A KnockOff
Initially You Will Select A Set Of Kicks May Want For Authentication. By Thetering A Smart Phone To the Technology’s Web Application.
In the App Select The Brand You Want .Choose Either Adidas or
Nike In the app.
For The Images Artificial intelligence Analyzes To Determine If The Shoes Get Verified In The Result Or Not.
For Now The device works Only A Variety of Nike and Adidas Shoes. To Complete A Pair’s Authentication. Roughly The Process Runs For Around 60 Seconds Tops.
To Improve The technology .The Innovation Team For The App Continue To Iron Out Kinks For Improved Results Accuracy
“It’s frustrating and painful,” said the app’s designers regarding the feeling of getting duped by a counterfeit good. “And if we can protect someone from that happening to them, it is gratifying as an organization and personally, too.”
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