WNBA Expansion Franchise
Advertising Agency Looking To Land A WNBA Toronto Team.
Leveraging Raptors Win To Launch A WNBA Toronto Franchise
Getty ImagesTwo Toronto-based technology entrepreneurs have launched a bid to bring a Women’s National Basketball Association (WNBA) franchise to the Canadian city.In the wake of the Toronto Raptors securing their first National Basketball Association (NBA) title, Daniel Escott and Max Abrahams, partners at the New Media Group (NMG) advertising agency, have launched a campaign to capitalise on the city’s increased enthusiasm for the game.Toronto Raptors’ NBA title win nets 8m Canadian TV viewers. The WNBATO bid is expected to be presented to the league for consideration.
WNBATO Bid Will Presented To The WNBA League Management
Speaking to the Gist, Escott revealed the committee has been working on a bid since early April and that it is designed to create an aspiration point for Canada’s female basketball players.Escott told the Canadian sports outlet: “While we don’t have experience building a sports franchise, we do have experience in starting multiple businesses, in surrounding ourselves with great people and both Dan and I have been studying marketing, communications and sports marketing for quite some time. We’ve put together a really great advisory board complete with former Olympians, players and business leaders.”Adding in the official WNBATO release: “This isn’t just a business opportunity.
This is an opportunity to inspire a new generation of women and girls in sport.“20 years from now, we want to trace the success of Canada’s finest athletes to this moment.”Expanding on that point in the Gist, Escott said: “The reality is that representation matters.
When people look at professional sports and all they see are men, there’s a question from women and others — where do I fit in this? Where can I see myself in sports? And men’s only pro-sports are not representative of our nation’s population and mosaic.”There are currently four Canadian players in the WNBA: Natalie Achonwa (Indiana Fever); Bridget Carleton (Connecticut Sun); Kia Nurse and Nayo Raincock-Ekunwe (both New York Liberty); with more playing overseas.Cathy Engelbert, departing Deloitte chief executive, is set to assume her new role as WNBA commissioner on 17th July and has now been presented with an early proposition that could go some way to achieving the league’s goal of expanding its fan base.
Toronto Raptors First Ever NBA Championship.
And now a pair of Toronto-based tech entrepreneurs want to give the city the opportunity to chase another a pro basketball title.
On Monday, it was revealed that Daniel Escott and Max Abrahams of advertising agency New Media Group, have launched a bid to bring a WNBA team to Toronto.
“Buoyed by the world championship performance of the Toronto Raptors, coupled with a dynamic rise in the popularity and notoriety of Canadian basketball at all levels, the time is now to expand Canada’s professional footprint,” says a press release sent by WNBATO, the bid committee’s name.
“Toronto’s credibility as a professional basketball market has never been higher on the world stage and the time is now for a women’s team to join its NBA counterpart in the Six.”
“We actually started working on developing our bid early April,” said Escott in an interview he and Abrahams did with. “At that time, the Raptors winning a championship was a pipe dream and so was this WNBA bid. But, the stars have seemed to aligned here.”
Escott and Abrahams admit they don’t have much experience launching a sports franchise, but believe they’ll be able to rely on their business acumen to get things off the ground smoothly.
“If we don’t do this [bid for a WNBA Toronto team] now, we’re going to hear about it a year from now. So let’s do it,” said Abrahams.
“While we don’t have experience building a sports franchise, we do have experience in starting multiple businesses, in surrounding ourselves with great people and both Dan and I have been studying marketing, communications and sports marketing for quite some time. We’ve put together a really great advisory board complete with former Olympians, players and business leaders.”
More importantly than just operation of the club.They hope to accomplish so much more than just run a successful business with this bid for a Toronto WNBA team .
This is an opportunity to inspire a new generation of women and girls in sport,” said Escott in the press release. “Twenty years from now, we want to trace the success of Canada’s finest athletes to this moment.
The reality is that representation matters. When people look at professional sports and all they see are men, there’s a question from women and others — where do I fit in this? Where can I see myself in sports? And men’s only pro-sports are not representative of our nation’s population and mosaic.”
Canada boasts four of the best women’s basketball players on the planet currently playing in the WNBA: Bridget Carleton (Connecticut Sun), Kia Nurse (New York Liberty) , Nayo Raincock-Ekunwe (New York Liberty) and Natalie Achonwa Indiana Fever),
It’s because of these athletes, that these ad execs are trying to put together the bid.
“This all started with a conversation I had with one of my high school friends Sami Hill, who plays professionally overseas and for Team Canada,” said Abrahams. “Two of her former teammates had just been drafted to the WNBA, one being Ontario-native Bridget Carleton. After a quick back and forth with Sami it hit me that this needs to be done, and I could either read about it in two years or make it happen immediately for our city and country.”
The bid is to be pitched to the WNBA league officials by the end of summer 2019 .
Raptors ownership group Maple Leaf Sports and Entertainment has no ties or direct connection to the proposed bid consortium .
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