Nike UK Outlet-Nike All In For Youth Sports Partnerships

The London Youth Games Partners With Sports Apparel Giant Nike UK

The London Youth Games held in London, England.It is an annual multi sport event

The London Youth Games offer competitive opportunities for young participants  from ages 7 to all the way up  18 yrs old .They are involved in 30 sport The London Youth Games are contested between the the City of London and its 32 London boroughs take place at venues around the city through out the year .

National Sports Centre in Crystal Palace being a finals weekend at . The finals weekend traditionally takes place on the first weekend in July and they are free and open to all young people living in or going to school in London.Over 125,000 young Londoners take part in the London Youth Games, making it the largest annual youth sports event in Europe

These London Youth Games are ran annually  and controlled by London’s government officials with a huge chunk of the work done by 2,000  local volunteers  .There is a full-time staff .This is a small team that help with the coordinating the London Youth Games volunteering program ‘Games Force . Together with volunteering agencies help to train ,recruit and  create  opportunities in events,sports,officiating and team leadership and the  media for young individuals aged 16 and up at the London Youth Games.

Primary funding of The London Youth Games made by  Thames Water , Balfour Beatty, Sport England National Lottery. Now Nike UK and Virgin Sport are coming aboard to help assists London youth development.  The London Youth Games are organised and managed by the London Youth Games Foundation,  a registered not for profit charitable entity.

Nike UK Celebrates Local Youth Project By Inviting London Sports Celebs

Invitees included multiple gold winning Olympian track star Sir Mo Farah and the soccer players that turned up were Raheem Sterling,Jadon Sancho, Alex Scott of Arsenal Ladies team, Jordon Ibe, and Ryan Sessegnon. This event brought together the biggest cultural and sporting names in the capital to show the scale of Nike’s commitment and financial reach .

Nike UK All In With London Youth Games Relationship

Nike has also partnered with Virgin Sport in a long term partnership aimed at providing opportunities in sport to the borough of Hackney.
In addition to  the London Youth Games.More commitments have been created with youth football charity, Football Beyond Borders, Gloves not Gunz, a Croydon community project mentoring young people and Love Basketball, London’s biggest girls only basketball club, as new Nike partners. Nike’s global commitment to get young people to live happier, healthier and more successful lives.The ‘Made to Play’ initiative will greatly benefit from these latest partnerships by Nike internationally  and in the UK as well of course .

Because sport is about more than physical fitness.

In an effort to help in  curtailing youth  depression while promoting a very  active lifestyle  and boosting  mental wellness .All of  will  improves academic achievements and social skills. That’s why, when you show your support for the London Youth Games,you are also supporting every aspect of their lives as well as  a young Londoner’s sporting activities .


The Partnership Aim Is To Create Ongoing Opportunities For Every Young Londoner To Play Sports

Nike has also committed to a multi-year partnership with Virgin Sport to offer opportunities in sport to the borough of Hackney. In part, this is realized through Hackney Festival of Fitness (taking place from May 17 to 19), which is the city’s most diverse sporting event. At Nike UK there is a great ambition to encourage 10,000 Londoners to take part on their first 5k.  For those willing to push the boundaries further will be  offered 1,300 Hackney Half bibs in 2020 and 2021.A group that has been at the heart of Hackney Half since inception is Track Mafia, will help with sustaining engagement with runners


With a goal of getting more young people moving playing sports throughout  the city of London .Nike announced a long term partnerships proposal with the London Youth Games  a multi year engagement commitment  .

With Nike’s involvement, the goal is to by 2022 power up the capabilities of the London Youth Games and increase long-term participation by serving more than 200,000 young people . “Creating opportunities for every young Londoner to play sport is an unwavering belief we both share. This unique partnership with Nike represents a game-changing moment for London Youth Games and will allow us to inspire and enable more young people to play sport more often,” says Nicky Affleck, interim CEO of the London Youth Games.


Another  organizations have also been announced as Nike partners:
Croydon-based Gloves not Gunz, Football Beyond Borders and London’s biggest girls only basketball club  Love Basketball.

Together, these new partnerships extend the purview of Made to Play, Nike’s global commitment to get young people to live happier, healthier and more successful lives, and join previously introduced programs such as Marathon Kids, Active Kids Do Better and Active School Hero to London to provide the broadest possible opportunities for sport and movement across the city.

School Games

The secondary and primary schools in London come together every year at the School Games. Competing  in four kinds of competition: intra-school, local inter school, county finals and the School Games National Finals respectively .

Promoting Beyond Just Fitness

More than just only playing  athletics,football/soccer ,netball and basketball.
The youth athletes may find the sport that’s right for them.  It’s not just about physical fitness. Additionally it supports boosting  the development of  new social skills as well as promotes positive mental health conditions.

Big Name Past Youth Games Hall Of Famers

The London Youth Games Hall of Fame celebrates the successes of former participants, volunteers, coaches, officials and partner organisations. The list features some the UK’s greatest sports people of the last four decades including Rachel Yankey of The arsenal Ladies team ,Mo Farah, Zoe Smith and David Weir.

Respect For Opposition At These Youth Games


London Youth Games.Respect The Games campaign was launched

The Respect the Games campaign aims to celebrate all that makes London’s Youth great by encouraging all competitors to live up to the values of Fairness, Ambition, Inclusion and Respect during all London Youth Games competitions.

The Way It Works

To  best exemplify these values each  team gets  a nomination form to award to another borough .This greatly promotes sportsmanship.

Whatever team which accumulates the most overall wins at the end of the London Youth Games sporting calendar are awarded the winner .The team with the most votes at that event are recognized as the Respect the Games winner gets the Respect the Games trophy in the  Games conclusion.

If you consider yourself as a passionate online shopper like myself,   eBay has amazing deals on the best products.I hoped you enjoyed the Nike UK Outlet-Nike All In For Youth Sports Partnerships article and if you have any questions want to leave a comment or want to leave your own personal review,please leave a comment below .


Thank you,


Erick Darke

Nike SNKRS-Sneaker Culture Buying Experience Changed By New SNKRS App

Nike SNKRS App Helped Changed How Sneaker Makes A Purchase



The Nike SNKRS App Helps Avoid Long Line Ups And Violence

Sneaker collectors and fans  would to  camp out all night  in front of stores for hours like as seen in crazy scenes for Black Friday and Cyber Mondays deals .In a few cases  it could be  days to get the latest kicks that just dropped .There has been concern with violence on occasion  with large forming crowds in front of stores .I touched on this subject in a previous article



For Nike Digital Apps Are Way of The Future

Nike has always been the front runner when it comes to being  creative and innovative .The brand has been forging ahead in the digital space as it sees it as an integral part of of its marketing strategy .Compared to the  Under and Adidas brands ,who have more focused on opening more phyisical store locations .

Smart phones and social media are  influencing sneaaker  buying trendsgreatly  .Future growth will come primarily  from online purchases. The  world of omnipresent retail is coming soon .

Nike Aims To Maintain Connect With Sneaker Community 



Sneakerheads remember  story and experience  of how they got that coveted  shoe. Not only just getting the product.The one thing sneaker heads will  miss with a digital world purchase upon us is that thrill of the chase of hunting down the latest  kicks that just dropped .

Maintaining that community aspect is something Nike is eager to retain and hopes not lose in going totally digital.

Nike has tried contain  stories to maintain and creating connections  between  its fan base,ambassadors and professional athletes who wear the brands apparel in their respective sporting arenas . Nike created the “Pigeon Dunk” shoe event  first released in 2005 in NYC and caused riots, resulting in police shutting down the event.






In collaboration with Jeff Staple, the Panda Pigeon colorway is a previously rejected sample. This is the third official Pigeon release, and the fourth time the Pigeon has been featured on an SB Dunk. The white and black silhouette features a green bamboo graphic on the sockliner, hits of reflectivity and graphics on the outsole paying tribute to the newspaper headlines after the infamous first SB Pigeon launch. The ‘SAMPLE’ stamp on the collar typically found on early versions
Consumers had multiple ways to purchase the updated sneaker. There were specially designated newspaper stands in NYC and photos shared on social media allowing the public to secure these coveted kicks from anywhere in the United States.

Jeff Staple, owner and designer of apparel brand Staple Pigeon, collaborated with the SNKRS team to ensure a smoother release with second shoe drop.





Without the original 2005 “NYC Pigeon,” sneaker culture wouldn’t be what it is today. Jeff Staple envisioned a shoe to represent his city, and felt the ubiquitous bird did it best. He introduced the shoe at his store Reed Space. Word spread, lines formed, Dunk mania kicked off and sneaker culture was never the same. The shoe itself is one of the ultimate grail. It’s long-awaited return has come in time for both the 15th anniversary of the SB Dunk and the 20th anniversary of Staple Design. Jeff Staple presents a blank slate of simple black to “just let the Pigeon be the story,” as he puts it. Coming in a pink box as a nod to its original era, the “Black Pigeon” represents limitless possibilities for the future of sneaker culture.

Jeff Staple, streetwear legend and Staple Design founder, who turned sneaker culture on its ear with his iconic 2005 design, returned with a few new “Pigeon” releases over the past few year.

In 2017, he debuted the “Black Pigeon” SB Dunk Low featuring a Black upper with Red contrasting accents and the famous pigeon embroidery on the heel.

Very recently in 2019, the “Panda Pigeon” SB Dunk Low was debuted. It comes in a White upper with Black accents atop a translucent outsole and the pigeon heel logo.



Other Brands Following Nike   Digital Trend



Competitors are always seeking to gain an advantage, now more so in the smartphone era. Adidas has it’s own app titled ‘Confirmed’ and Footlocker uses a reservation system built within their ‘Launch Locator’ section.

“I think the apps are all very 1.0 versions of what things can be.

“Each offer a solution to some of the pain-points of online sneaker purchases, but I don’t feel either have really changed the game. The apps look cool, but the innovation has yet to come.”

Consumers will always want the latest products on the market, yet batting 1.000 is simply not realistic.


Nike SNKRS Travis Scott  Air Jordan 1  Glitch



Sneakerheads were extremely upset  on Twitter  after the launch of Nike’s coveted new Travis Scott x Air Jordan 1s went really side ways .

Nike makes many of its new-release shoes available on the Nike SNKRS app, but countless customers received payment processing error messages as they hurriedly tried to place orders before the shoes went out of stock.

The Air Jordan 1 High OG TS, hip-hop artist Travis Scott’s latest highly anticipated shoe collaboration with Nike sold out hours after its general release on Saturday May 11,2019.

A pair of the high-top sneakers was priced at $175, and its resale price is soaring across the internet . Re-sellers are already asking more than $1,000.

Scott tweeted a picture of the sneakers  around the time of the general release at 10 a.m. May 11,2019 Est. Travis Scott
has 16.7 million Instagram followers.He posted pictures of the kicks  on his personal  account.

Many sneaker lovers hoping to get the kicks via the Nike SNKRS encountered error messages. With the shoe had one of the buzziest releases of the year, it seemed the app was unable to handle all the traffic high volume .

If you consider yourself as a passionate online shopper like myself,eBay  has amazing  deals on the best products.I hoped you enjoyed the Nike SNKRS-Sneaker Culture Buying Experience Changed By New SNKRS App article and if you have any questions  want to leave a comment or want to leave your own personal review,please leave a comment below .Thank you,

Erick Darke



Lebron James Shoes-Nike LeBron 16 Harlem Fashion Row Women Shoes

The 2019 Nike LeBron 16 HFR Celebrates The Strength of Women of Color

Nike LeBron 16 Continues Collaboration With Harlem Fashion Row

The 2019 Harlem’s Fashion Row  LeBron James’ 16th Nike sneaker.These kicks offer a fashionable,”bright citron” colorway lifestyle version .

The  first edition was released during New York Fashion Week in 2018. Nike LeBron 16 HFR “Harlem Stage” come equipped with a shroud over the laces and a lacing system that wraps around through the teeth of LeBron’s lion logo on the heel and
a leather ankle strap.

Harlem’s Fashion Row Is A Social Company

Harlem’s Fashion Row is a social company that provides a voice for multicultural designers.It is through a creative platform that enables these designers to sell and present their collections to key leaders within the fashion industry. HFR is committed to creating high-quality experiences.Through unique, innovative and inspiring displays of fashion. It is a celebration of the fashion community that reflects the culture and personal experience of multicultural designers. It takes a village to raise an artist and HFR is that Village.​”Sometimes you find your purpose and other times your purpose finds you. ”

Some people see a need and talk about what needs to be done. Others see a need and do what needs to be done. That is the kind of person Brandice Daniel is. The founder of Harlem Fashion Row, an organization that helps to bring more visibility to multicultural designers, said she was led to her path by what she can only describe as a calling.

“It was an idea I believe that was given to me by God and I couldn’t let it go,” she says. “I was working a full-time job at the time and was going to school part-time. There was this idea to do a fashion show in Harlem that I couldn’t stop thinking about, dreaming about or talking about. So I started planning it.”

Daniel says that although a fashion show was her first idea, she quickly expanded on it, once again being led by spirit. It evolved into Harlem Fashion Row, now in its 11th year. Along the way, Daniel has provided exposure to more African-American and multicultural designers than any other entity.

HFR has now attracted the attention of elite sponsors including Nike, which this year sponsors their annual fashion show and awards dinner  honoring design pioneers Dapper Dan and Bethann Hardison as well as stylist Jason Rembert (Zayn Malik, Usher, Wale, Kevin Love) and of course NBA superstar LeBron James.

The Memphis native was once a pre-med student who changed her major to fashion merchandising, ultimately working as a production manager for an intimate apparel brand. From there, Daniel hoped to work for a luxury brand or own a boutique. Instead, Daniel has become an ambassador for designers looking to build and audience.

When she first got the idea, Daniel researched and found that African-American and other fashion designers of color existed but weren’t getting the exposure of their less melanin heavy peers. In fact, she was hard-pressed to find any out of the thousands of designers whose clothes sold via department stores.

Social media and dogged research helped Daniels find more and now she has a list of almost 300 African-American and multicultural designers. But a calling that turned into a passion has led to a host of options for multicultural designers to showcase their wares – from pop-up stores to major fashion events.


As inspiring as she’s been to those in the fashion world who want to see more diversity, her personal story is just as compelling. Once Daniel decided to focus on Harlem Fashion Row, she says support for her endeavor came from places she would never have anticipated previously.

“Consistency wins the race,” Daniel says. “The more you have one message and keep putting that message out over and over, without taking things personal, so many amazing things can happen. People told me back in 2007 that I was crazy that it had been tried before and didn’t work – other people said they didn’t even want to talk about race and now those same people are some of my biggest supporters. It’s interesting to see what happens when you keep knocking at the door.”

Nike LeBron 16 HFR 2018 First Edition

Expected Drop Date

LeBron James and The Harlem Fashion Row  will revisit their collaboration as a new Bright Citron colorway of the shoe has appeared with a bright crimson interior lining and summit white accents; while a release date is now known, it is possible that these will again arrive around the energy in May 10,2019

Nike LeBron 16 HFR 2019 Bright Citron


The Nike LeBron 16 “HFR,” LeBron James’ sneaker collaboration with multicultural design company Harlem’s Fashion Row, debuted in a women’s specific sail-based colorway in September  2018. First believed  to be a one-and-done, the concept is being revisited for a summer-ready colorway next week.A far cry from the singular color style of the original, this pair is delivered in bright citron yellow Battleknit, with a bright crimson lining the interior a yellow leather high ankle cross-strap and  white offers contrast on the heel and midsole, while a milky translucent outsole sits below. Just like the first edition in 2018, the standout feature is a prominent lion logo that locks in the laces around the heel.The next “HFR” LeBron 16 official release date  is set to be on May 10 2019  for US$289.99 but can be bought  currently on eBay 

Celebrating The Women of Color’s  Strength

The Nike LeBron 16 “HFR” celebrates the strength of women of color around  the world . Following its first launch back in September 2018, LeBron James and Harlem’s Fashion Row are set to release an upcoming “Bright Citron” colorway.

Designed  in a Summit White and Bright Citron color scheme.This HFR x Nike LeBron 16 features a Yellow Battleknit upper, 3D-molded lion’s head that grips the laces in its mouth and a distinctive piece is LeBron’s crown.As special bonus a detachable leather bracelet comes wth every pair that  you can wear on your wrist.

If you consider yourself as a passionate online shopper like myself,eBay  has amazing  deals on the best products.I hoped you enjoyed the Lebron James Shoes-Nike LeBron 16 Harlem Fashion Row Women Shoes article and if you have any questions  want to leave a comment or want to leave your own personal review,please leave a comment below .Thank you,

Erick Darke