Nike vs Adidas- Battle To Be The Undisputed Leader Of Sports Apparel

Giant Footwear Brands Nike -VS-Adidas

Logo NIKE.svgNike’s Swoosh logo

Nikeworldheadquarters.jpg

Nike World Headquarters in Beaverton

Formerly Blue Ribbon Sports (1964–1971)

 

Nike, Inc. is an American international company that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton Oregon . It is the world’s largest supplier of sports Apparel  and footwear a major manufacturer of sports equipment with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses. As of 2017, the Nike brand is valued at $29.6 billion.Nike ranked No. 89 in the 2018 Fortune 500 list of the largest United States corporations by total revenue.The company was founded on January 25, 1964, as Blue Ribbon Sports, by Phil Knight  and Bill Bowerman officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf and subsidiaries including Brand Jordan, Converse and Hurley International. Nike  Bauer Hockey and Umbro. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of the Swoosh and the Just Do It logo.

Adidas AG

Adidas Logo.svgFormerly Dassler Brothers Shoe Factory  (1924–1949)

Industry Sports Apparel,Founded July 1924; 94 years ago
18 August 1949; 69 years ago(as Adidas)Founder Adolf Dassler Headquarters  HerzogenaurachGermany

Sculpture of Dassler in the Adi Dassler Stadium, Herzogenaurach, Germany

Adidas AG (German: stylized as ɑdidɑs since 1949) is a multinational corporation, founded and headquartered in HerzogenaurachGermany, that designs and manufactures shoes, clothing and accessories. It is the largest sports manufacturer in Europe, and the second largest in the world, after Nike.It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, Taylor Made  golf company  8.33% of German football club Bayern Munich.

The company was started by Adolf Dassler in his mother’s house; he was joined by his elder brother Rudolf in 1924 under the name Dassler Brothers Shoe Factory. Dassler assisted in the development of spiked running shoes (spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilizing canvas and rubber. Dassler persuaded U.S. sprinter Jesse Owens to use his handmade spikes at the 1936 Summer Olympics. In 1949, following a breakdown in the relationship between the brothers. Rudolf established Puma, which became Adidas’ business rival and Adolf created Adidas

Adidas’ logo is three stripes, which is used on the company’s clothing and shoe designs as a marketing aid. The branding, which Adidas bought in 1952 from Finnish sports company Karhu Sports, became so successful .

 

Nike or Adidas Who Has The Superior Edge?

 

Adidas and Nike have been rivals for eons, regularly filing lawsuits against each other and competing for market share. However, over the last 20 years, the gap between Nike and Adidas may have widened. For 2018, Nike is the undisputed leader of sports  apparel  and sneakers. But, Adidas has been able to make the race competitive in recent years.

The Battle For Sporting Goods Supremacy: Nike vs Adidas

 

Nike

 

Nike and Adidas have been entangled in an incessant battle that has dominated the sporting goods industry throughout the modern era. Financially, Nike is much larger than Adidas, but the latter’s performance has been better over recent years.

Meanwhile, both the US and German sports labels have maintained two very recognizable brands around the world

So what has been different about Nike and Adidas in the past, what paths are they each heading down now, and what is in store for the pair and their share prices going forward?

A brief history of Nike: ‘Just Do It’

The company was founded by two individuals named Bill Bowerman and Phil Knight in Oregon, US, the inspiration for the company’s creation being to design better footwear for athletes. The firm was originally named Blue Ribbon Sports, before becoming the Nike the world knows today back in 1971.

The business only had one shoe and one t-shirt within its portfolio in the initial years, but now sells thousands of sporting products in about 170 countries spanning around the world.

A brief history of Adidas: ‘Impossible is Nothing’

The business was founded by a German named Adi Dassler in 1924, when he operated the company out of a wash room and registered the name ‘Gebrüder Dassler Schuhfabrik’. However, Dassler started fresh in 1949 with a new name, ‘Adi Dassler adidas Sportschuhfabrik’, and focused on footwear by registering the famous three-stripe design that Adidas still lives by today.

The business remained run by family until 1987, and almost went bankrupt in 1992 before Robert Louis-Dreyfus took over the helm in 1993 to mark a new beginning for Adidas. The firm now sells over 850 million products each year in 160 countries.

What products do Nike and Adidas make?

Adidas and Nike make the vast majority of their money from their core brands, the pair have other brands which help supplement earnings. As well as the Nike brand, the company owns Converse, Hurley, and the Jordan brand (after basketball  super star player Michael Jordan), while Adidas also owns the Reebok brand.

 

For Adidas, the core brand accounted for $19 billion of total revenue to serve as an explanation for over 91% of the company’s total revenue in the last financial year, while Reebok generated $1.8 billion.

All of Nike’s brands generated $34.4 billion in total revenue in the last financial year (running to the end of May 2017), while Adidas reported annual revenue of 19.2 billion euros in the last financial year, which matched the calendar year of 2017 (all charts below are based on these financial years).

Both companies sell three types of products. Nike and Adidas make the majority of their revenue from selling footwear, with apparel being the second biggest revenue driver for both. This is followed by sporting equipment such as balls and bags.

What products drive revenue for Nike?

Compared to its German competitor, Nike’s revenue is slightly more weighted toward footwear.

Products chart

What products drive revenue for Adidas?

Adidas generates more of its overall revenue from selling apparel, but footwear is still the biggest product category for sales.

Adidas products chart

Nike vs Adidas sales: where do they make their sales and revenue?

Adidas and Nike both have powerful brands that are sold around the world. North America and Western Europe are the pair’s two top regions for sales. Unsurprisingly, Western Europe is the main market for Germany’s Adidas while North America is the biggest market for America’s Nike.

Both have footholds in emerging markets, with Greater China representing the third largest market for the pair. However, Adidas generates more of its revenue in the country than Nike does.

Nike sales: where does Nike make its revenue?

Nike sales chart

Adidas sales: where does Adidas make its revenue?

Adidas sales chart

Where do Nike and Adidas source their products?

Unsurprisingly, both Nike and Adidas source the vast majority of their production from Asia, with Adidas concentrating slightly more of its manufacturing in the region than Nike. As expected, Nike has more production happening in the Americas, whereas Adidas has more facilities in Europe. Africa forms a tiny portion of overall manufacturing for both companies.

What countries are Nike suppliers in?

Nike has about 554 factories spread over 42 countries supplying it with footwear, apparel and equipment.

Nike suppliers chart

Nike has 8% of all its production based in the US. These production facilities predominantly produce apparel and some equipment, but no footwear is produced in the US whatsoever.

Chinese manufacturers supply 23% of all Nike’s production. The types of products these factories make is more evenly split between the three product categories, with a slight weighting given to apparel.

Factories in Vietnam contribute 16% of Nike’s total production, predominantly creating apparel and footwear with a small amount of equipment.

What countries are Adidas suppliers in?

Adidas has over 800 factories based in 55 countries supplying it with all three product types.

Adidas suppliers chart

Vietnam produces 44% of all Adidas footwear, followed by Indonesia at 25% and China at 19%. The largest single factory producing footwear accounts for about 10% of all footwear produced.

China is responsible for 23% of apparel made each year, followed by Cambodia at 22% and Vietnam at 18%. The largest single factory producing apparel accounts for about 10% of all apparel output.

China is also the largest producer of Adidas equipment, responsible for about 40% of the company’s total, followed by Pakistan at 18% and Turkey at 15%. The largest single factory producing equipment makes about 15% of the German company’s total.

How have Nike and Adidas performed over the last ten years?

Both Adidas and Nike have delivered consistent revenue growth over recent years, and net income for both firms reached record highs in the 2017 financial year. Adidas reached a milestone last year by pushing its gross margin over the 50% threshold, but Nike has had a tougher time dealing with tighter margins of late.

 

Gross margin

 

Shareholders in both companies have enjoyed reliable dividend payments, but Adidas shareholders have seen more consistent growth in dividend payments than Nike shareholders over more recent years.

How has the Nike share price performed?

Nike joined the New York Stock Exchange (NYSE) after completing its initial public offering (IPO) on 2 December 1980. The following chart covers the period since listing and is in dollars:

Nike share price chart

How has the Adidas share price performed?

Adidas launched its IPO on 17 November 1995, when it joined the Frankfurt Stock Exchange. The following chart covers the period since listing and is in euros:

Adidas share price chart

Brand Sponsorship: Adidas edged ahead of Nike in the 2018 World Cup

Sports sponsorship has been at a core activity for both companies throughout their lifetimes, and the pair are active in numerous sporting markets. The 2018 football World Cup that was hosted by Russia between 14 June and 15 July.

Adidas  not only sponsored slightly more, they also sponsored what was seen as better contenders, compared to its rival Nike. More teams  wore the Adidas brand than any other in the 2018 World Cup, with 12 teams in total, with Nike in second place, with ten teams signed up. There were 32 teams that competed in total.

Adidas had the former current World Cup holders (Germany) on its list, alongside Argentina, Spain, Belgium, Colombia, Egypt, Iran, Japan, Mexico, Morocco, Russia, and Sweden. That represents a rise from the nine teams Adidas sponsored in the 2014 World Cup in Brazil. The company sponsored 12 teams in 2010, and just six squads in 2006.

Since 1970,

Adidas has been a major sponsor of the FIFA World Cup supplying , referee uniforms, and official match balls for the tournament.

The ten squads that was sponsored by Nike comprised of the always favorite Brazil, as well as France, Portugal, England, Australia, Croatia, Nigeria, Poland, Saudi Arabia, and South Korea. Three teams that Nike has long supported (the US, Chile, and the Netherlands) did not qualify in 2018. This means Nike is sponsoring the same amount of teams it did at the last two World Cups but up from the eight teams sponsored in 2006.

However, Nike also has Umbro under its umbrella, which is sponsored two teams Serbia and  Peru .

The other sponsors to feature in the World Cup are  Puma, founded by the brother of Adidas founder Dassler, is only sponsoring two teams this year in what will be a disappointment for owners Kering, that also owns the Gucci brand. New Balance, Uhlsport Thornico-owned Hummel and Errea.

What do Nike and Adidas have planned for the future?

Each company has strategic plans that run until 2020. Nike and Adidas are both looking to grow revenue and earnings over the next couple of  coming years,

Adidas is looking to bolster market share in North America

with Nike geared more towards high growth in Asia more so in  China .Pending relations between the White House and Beijing.As seen relations  between these two world powers has hurt the Apple brand  sales in Asia

As the two companies each look to  transform their businesses using more digital resources. Nike is focusing on new materials for its products, while Adidas seems more attentive to design by opening up its brand to consumers and other designers.

What strategy does Nike have going forward?

As the world’s leader in sport, Nike is currently working toward goals under a plan that is due to finish in 2020 called ‘The Consumer Direct Offense’, that hopes to transform three core areas of the business: innovation, the supply chain, and the marketplace.

Nike is aiming to double its innovation in performance and sportswear, having recently added new materials such as the VaporFly 4% carbon fiber plate and ZoomX foam.

The business is also looking to tighten relations with consumers by forming more direct connections through digital, membership, personalization and brand experiences.  It is striving to enhance retail partnerships to maximize its brand. While China (where Nike boasts a market-leading position) is prime for more stores to be opened, the company has also continued to roll out its online store to more countries.

For the supply chain, Nike is aiming to trim the design-to-delivery time by exploring better sourcing, automation, new methods of make, and closer-to-market manufacturing.

 

Nike is aiming to deliver high-single to low-double digit revenue growth each year up to 2020, with earnings to grow at a faster rate. The company is also looking to grow free cash flow faster than net income and improve its return on invested capital.

What strategy does Adidas have going forward?

 

Currently  Adidas is working towards a strategic plan named ‘Creating the New’ that runs until 2020, the primary purpose of the plan being to make its brand more desirable. The plan was updated in March 2017 to accelerate its growth targets.

The three pillars that will drive brand desirability are speed, cities, and open source.

Speed refers to fashion trends and stock availability. Adidas aims to ensure it is never out of stock and is ready to respond effectively.

Adidas is looking to bolster market share in North American Cities

Open source is arguably the most interesting part of the Adidas plan. This is centered on opening up the brand to consumers and outside designers to provide a fresh and more engaging design process. This will also see Adidas continue to release products designed in partnership with athletes and high-profile designers.

Adidas, like almost all companies and sectors, is also transitioning to a more digitally focused operation, with the aim of generating 4 billion euros in e-commerce sales by 2020.

 

Although a huge brand in the region, Adidas believes North America offers the most growth potential moving forward, which will turn up the heat on the competition with Nike

 

If you consider yourself as a passionate online shopper like myself,Ebay has amazing  deals on the best products.I hoped you enjoyed the Nike vs Adidas- Battle To Be The Undisputed Leader Of Sports Apparel  article and if you have any  questions and  want to leave a comment or want to leave your own personal review,please leave a comment below .

Thank you.

Erick Darke

Jordan Retro 1 High OG-Air Jordan 1 High Zip WMNS Navy Suede Shoes

The Ladies Only Air Jordan 1 High  WMNS Zip 

 

The Festive  period of the year  has come and went. All the presents  bought , wrapped, and opened, parties were thrown, champagne was popped, and now 2019 has started for real . However, just because last year’s festivities are over doesn’t necessarily mean you have to stop celebrating. With a new year comes an extensive slate of new releases, and Jordan Brand has several interesting drops ready to go for 2019 including beginning with the fresh new  Air Jordan 1 Navy Suede  kicks 

 

Jordan Brand  is soon to be  dropping  a Blue  Suede colorway to its already impressive line of kicks. It features a silver zipper running down the tongues in combination with  rich Navy suede upper material .

The Air Jordan signature Red Nike label with a metal Wings logo on the upper ankle atop a Sail rubber sole completes the design on this shoe .Look  out  for this Air Jordan 1 High Zip Navy Suede to release in women’s sizing very soon on eBay.com. The retail price tag is set at $150 US.There are other color ways for the Jordan 1 High Zip  currently on the Ebay site

Women’s Exclusive Colorway

The Air Jordan 1 High Zip  Navy Suede the first iteration of 2019. Redone  in updated fresh new  lifestyle look, the highlight is its zipper closure along the tongue to replace its traditional lacing system.Made in a  suede premium material .What you expect to get from Jordan Brand  with a touch of navy hue across its upper, it is  Swoosh less  on the sides.But with key details of miniature wings logo across the ankles section of the shoe . Finishing touches include Nike Air tags on white rubber soles and the tongue  section of the sneaker .

STYLISH TWIST ON A CLASSIC.

 

 

The Air Jordan 1 High Zip gives the iconic AJ 1 a stylish twist with a zip closure.Walk on Air An Air-Sole unit provides lightweight, responsive cushioning so you can stay on the move all day.Secured for Flight A zip closure lets you get in and out easily while offering a secure fit.

Product Details Leather or leather and textile upper depending on colorway Lightweight foam mid sole with Air cushioning Rubber out sole for durable traction Colour Shown: Black/University Red/Sail Style: AQ3742-016 Country/Region of Origin: China

One Of Jump Man’s Most Iconic Footwear Ever

The Air Jordan 1 High Zip is a compelling alternate take on . An exercise in minimalism that swaps out the standard lacing system for a zip closure running the length of the throat — while also removing the Swoosh from both the lateral and medial…

Product Details

  • Easy on and off thanks to a side zip feature
  • Luxurious, premium  suede leather upper
  • Air-Sole unit in the heel for enhanced cushioning
  • Durable solid rubber out sole
  • Classic AJ 1 design details
  • High top silhouette
  • The Air Jordan 1 High Zip is imported.

Delivering a new spin on the iconic AJ 1, the Women’s Air Jordan 1 High Zip Casual Shoe features a raised design and side zip for a unique, fashion-forward twist.

Once for Women Only, the Nike Air Jordan 1 High Zip, Could Soon Be Available For Men Too

Air Jordan 1 High Zip MenDetail of Men’s Air Jordan 1 High ZipCREDIT: NIKE

There’s a repeating Air Jordan story this year: Air Jordan sneakers are being released in looks for women so great that male sneaker heads are jealous. In 2018 , we saw several enviable releases for women, among them the Air Jordan 13 “Moon Particle,” the Air Jordan 3 “Particle Beige” and definitely the Air Jordan 1 Satin “Shattered Backboard” that more than a few men say they’re loving.

Now the script is changing, and one of the sneakers that initially dropped for lady Air Jordan fans — the Air Jordan 1 High Zip —

Air Jordan 1 High Zip MenMen’s Air Jordan 1 High Zip in black/royal.CREDIT: NIKE

First released in spring 2018 as a women’s silhouette, the iconic Air Jordan 1 High lost its laces in favor of a sleek and stylish zipper enclosure on the upper for a bold new twist.

Now the zippered Air Jordan 1 concept gets a new edition for men, with a few detail changes that create a more masculine look. First and foremost, the men’s construction debuts in more traditionally sporty colors — in white with red accents and black with royal accents, each reminiscent of the shoe’s beloved original designs. Plus, while the women’s version had a Swooshless upper, the men’s edition features the large, perforated outline of a Swoosh in its usual place on the leather upper.

Air Jordan 1 High Zip menMen’s Air Jordan 1 High Zip in white/red.CREDIT: NIKE
Men Air Jordan 1 High ZipDetail of perforated Swoosh on men’s Air Jordan 1 High Zip.CREDIT: NIKE
Air Jordan 1 High Zip black royalTop-down view of Air Jordan 1 High Zip.CREDIT: NIKE

In conclusion there are 8 reasons to buy The Air Jordan 1 High Zip’s aesthetic is unlike any other shoe, according to the majority of reviewers.A greater number of the purchasers raved about the pair’s premium leather material and added that it’s probably the best quality of leather they’ve ever felt.Its zip closures allow for easy on and off.

This pair is available in a number of sizes.Most lady reviewers loved that the legendary Air Jordan 1 that  is now available in a women-inspired design. They added that it looked cool and stylish.

The shoe runs true to size.Comfortable is a word commonly used by reviewers to describe this pair.Several shoe users commended the Air Jordan 1 High Zip’s excellent quality.1 reasons not to buy Some shoe buyers found the kick to fit bigger than expected.Bottom line at the forefront of today’s increasing number of female sneaker heads is the Jordan Brand.

Jordan Brand  was  inspired by well received OGs kicks and re imagined them for women.  The Air Jordan 1 High Zip, which received praises for its unique and stylish look. Its premium materials combined with an all-new zip-up design were met with high approval response by most users, but some thought it to be quite unappealing.Despite this, reviewers agreed that the kick’s quality, comfort, heritage, and distinctiveness were undeniable. If you are seeking a Jordan 1 pair equipped with original tech but comes dressed in a more fashionable look then the Air Jordan 1 High Zip might fit the bill.

If you consider yourself as a passionate online shopper like myself,Ebay has amazing  deals on the best products.I hoped you enjoyed the Jordan Retro 1 High OG-Air Jordan 1 High Zip WMNS Navy Suede Shoes  article and if you have any  questions and  want to leave a comment or want to leave your own personal review,please leave a comment below .

Thank you.

Erick Darke

Air Jordan 1-Equality Designed Abstract Patterned Swoosh Shoes

In Celebration Of Martin Luther King Jr. Day And Black History Month

 

Every  February, some of footwear’s most notable lines deliver a batch of colorways in celebration of Martin Luther King Jr. Day and Black History Month.  Jordan Brand takes its Air Jordan 1 Mid model and welcomes the silhouette to its “Equality” theme. The sneaker adds a mix of black and sail throughout its paneling with patchwork patterns added to the Swoosh logos. Additional branding hits include the AJ1’s signature “WINGS” insignia along with Carmelo Anthony‘s logo making its way onto the tongue. Lastly, the celebratory colorway is topped off with words “EQUALITY” stamped on its heel in a large font.

 

 

Athletes taking the platform their sport has given them  who use it to better the communities they represent and the world we all live in.Athletes speaking up to inspire all of us to act.To inspire all of us to get involved.To inspire all of us to create change.We’re here to make sure that their voices  are heard every time.Listen.Equality isn’t a game.But achieving it will be the greatest victory.We must all be committed to the cause of  fighting for a change until  true equality is achieved .

Air Jordan 1

 

The Air Jordan 1 sneaker first debuted in April of 1985 for $65. Designed by Peter Moore, the shoe was the key part of a famous marketing campaign in which Nike claimed the NBA banned  super star basketball Michael Jordan from wearing the shoes when it was in fact the Air Ship that received a warning from the league. Debuting in classic colorways like “Bred,” “Chicago,” “Black Toe” and “Royal”, the AJ1 has since released in several other colors, becoming the most retroed and arguably most popular Air Jordan in history.

Using Sports To Promote Equality

President Trump tweeted about the debut of Colin Kaepernick’s Nike commercial but whether it would be the first thing he would tweet about after waking up.

And there it was, first thing on the presidential docket at 6:56 a.m.

“What was Nike thinking?”

But if you actually watched the commercial that aired on NBC during the third quarter of season-opening games between the Falcons and Eagles, it’s pretty obvious what Nike is thinking  and it’s not whether to take a knee during the national anthem.

 

 

All you need to know about Nike’s ultimate goal with the Kaepernick campaign is contained in the ad’s first minute. It begins with a skateboarder falling off a rail, a child with no legs on a wrestling mat, an African-American boy who couldn’t be 10 years old running down a dirt road, a young shadowboxing woman wearing hijab, a surfer, a Pop Warner football game and a blond girl playing high school football against boys.

This isn’t about consumers Nike might lose in their anger over Kaepernick. It’s about cultivating an entire generation of consumers who know where the lines between culture, politics and activism are .A position that might make older people feel a little bit uncomfortable but it is not for those that are coming of age reality for those under 18 years of age.

If you took Kaepernick out of the equation , there is nothing controversial about the images and words contained inside of it. “Don’t ask if your dreams are crazy; ask if they’re crazy enough” seems like it could be a tag line to practically any Nike ad campaign, a direct link to the “Just Do it” slogan the company celebrated with a 30th anniversary push in 2018.

All those images connects to the overall theme of being different, of overcoming some type of obstacle or stereotype, which fits in well with why Kaepernick is here in the first place rather than playing quarterback in the NFL that has ostracized him for taking a knee which is his constitional right by the way.

But it also seems designed to appeal to teenagers, without making it necessary to align with Kaepernick’s political and social justice views.

Yes, it’s Kaepernick’s voice and his image at the end, walking down a city street wearing a black mock turtleneck underneath a tan coat. But there is nothing in the ad that connects him to football or the NFL, even though his own backstory – being adopted by white parents, getting one college scholarship offer from Nevada and ultimately quarterbacking a team to the Super Bowl – contains some of the same inspirational threads as the people he’s narrating over.

Moreover, the commercial’s only allusion to the protest he sparked is subtle. As the camera brings Kaepernick into view from behind – you recognize him by his Afro – he’s standing and looking at a waving American flag being projected onto a building.

Then, as Kaepernick walks out of the frame, the images of the young people from earlier in the ad appear on those buildings and the words are flashed on the screen: “It’s only crazy until you do it. Just do it.”

Believe in something. Even if it means sacrificing everything. #JustDoIt

 

 

We’re on the cusp of welcoming a generation of kids into adulthood who grew up with politics being injected into practically every area of their lives. Whether that’s a good thing will be for others to determine, but it’s a moment that’s happening .

Kaepernick probably won’t sell a lot of shoes to my contemporaries.  The ad that resonates with high school kids who are growing up in a confusing, polarized, politically active era.

 

 

Air Force 1 Low 2017 Equality

Featuring an all-black upper and bold EQUALITY branding, the Air Force 1 Low “EQUALITY” underscores the collection’s focus on lifting every voice in bold fashion. Graphics on the sneaker’s hangtag also derive from cymatics, which are the visualization of sound waves, drawn from voice recordings of Martin Luther King Jr.’s “I Have A Dream” speech, as well as the brand’s EQUALITY theme that started from 2017. A print was created by using a cymatic camera to capture photos of the sound waves as they passed through water.

 

Air Jordan I Melo 2018 Equality

One message,One icon, Sporting timeless hues.The Air Jordan 1 Equality   Carmelo Anthony  comes  with bold lettering. The Air Jordan I ‘Equality’ brings attention to the movement in classic form.

Using the power of sport to inspire and uplift, all Nike Equality products support and celebrate our commitment to inclusion for all.

 

Air Jordan 1 2019 Mid Equality

The Air Jordan 1 Mid Equality is the third shoe release of the brand’s Equality” series, this special edition of the model comes dressed in a White (leather andBlack (nubuck) and ) color scheme highlighted by the “EQUALITY” text on the heels, the geometric-like pattern on the Swoosh branding, and Carmelo Anthony’s Jordan logo on the tongue and insoles. The sole also comes in the same  and Black White color design.

If you consider yourself as a passionate online shopper like myself, Ebay has amazing  deals on the best products.I hoped you enjoyed the Air Jordan 1-Equality Designed Abstract Patterned Swoosh Shoes article and if you have any questions and  want to leave a comment or want to leave your own personal review,please leave a comment below .

Thank you,

Erick Darke

Air Jordan 4 Retro-Women Pink Sneaker

History Of The Air Jordan 4 Basketball Sneaker

The Air Jordan 4 debuted in 1989 and was designed by Tinker Hatfield. It features lightweight netting and plastic wings on the upper as well as visible Max Air. The first colorways of the Air Jordan 4 are ‘Fire Red ,Off  White/‘Military Blue,’ and ‘Black/Cement.’ Read below for the most up to date Air Jordan 4 information, release dates, and colorways.

In 2019, Jordan Brand is poised to celebrate the 30th Anniversary of the shoe with various shoe drop dates. Not only will original colorways such as the “Bred” return to eBay, but there will likely be special collaborations and limited editions to fill out the year-long celebrations . Read the articles below to stay up to date on what’s to come.

Air Jordan 4 (IV)

Air Jordan IV – Air Jordan 4

Original Air Jordan 4 Release Colorways
Air Jordan 4 (IV) Original White Cement White / Black
Air Jordan 4 (IV) Original Black / Cement Grey
Air Jordan 4 (IV) Original Off White – Military Blue
Air Jordan 4 (IV) Original Fire Reds White / Red – Black

Retro Air Jordan 4 Release Colorways
Air Jordan 4 (IV) 1999 Retro Black Cement Black / Cement Grey
Air Jordan 4 (IV) 1999 Retro White Cement White / Black
Air Jordan 4 (IV) Retro White / Columbia Blue – Midnight Navy
Air Jordan 4 (IV) Oreo Retro Black / Black – Cool Grey
Air Jordan 4 (IV) Retro White / White – Chrome
Air Jordan 4 (IV) Retro White/Chrome-Classic Green
Air Jordan 4 (IV) Cool Greys Retro Cool Grey/Chrome-Dark Charcoal-Varsity Maize
Air Jordan 4 (IV) Undftd / Undefeated Retro Olive – Oiled Suede – Flight Satin
Air Jordan 4 (IV) Laser Fire Retro Red White / Varsity Red – Black
Air Jordan 4 (IV) Laser Black Retro Black/Varsity Red-Medium Grey
Air Jordan 4 (IV) Eminem Encore Retro
Air Jordan 4 (IV) Black Cats Retro Black/Black-Light Graphite
Air Jordan 4 (IV) Pure Retro White/Metallic Silver
Air Jordan 4 (IV) Tour Yellow Retro White / Tour Yellow – Dark Blue – Grey – Black
Air Jordan 4 (IV) Retro Mist Blue/University Blue-Gold Leaf-White
Air Jordan 4 (IV) Mars Fire Reds Retro White / Varsity Red – Black
Air Jordan 4 (IV) Retro Womens White/Boarder Blue-Light Sand
Air Jordan 4 (IV) Thunder 2006 Retro Black/Tour Yellow
Air Jordan 4 (IV) Lightning Retro Tour Yellow / Dark Blue – Grey – White
Air Jordan 4 (IV) Military Blues 2006 Retro White / Military Blue – Neutral Grey
Air Jordan 4 (IV) Countdown Pack Retro Black / Cement Grey – Fire Red

Air Jordan 4 (IV) History

1989 Tinker Hatfield was trying to come  up with an idea for the Air Jordan 4. How would he top the Air Jordan III? Air Jordan Original 4 IV MilitaryTinker wanted to get further into performance, rather than some other inspiration that was used on the last three models.

The Air Jordan IV was the first in the line that had an over-molded mesh. The reason for this is, the consumer would think the shoe was made cheap. So what Tinker did was dip the mesh in a soft plastic and blew air through it to clear out the plastic in between.

When the Air Jordan 4 was first released in 1989, people disliked the shoe, said it looked very ugly. Overtime the model grew on a lot of people. Another feature of the AJ IVs was the capability to lace your IVs in 18 different patterns. This gave your IVs your own style. Air Jordan 4 Fire RedThe overall personality of the Air Jordan 4 was saying “get back to work”. Michael was a father and husband for the first time in his life, and since the Air Jordan III was such a luxurious model, MJ and Tinker wanted to bring back to the original draw board.

When the AJ IVs were first released in 1989 they retailed at $110.00. In 1999-2000 when the IVs made another appearance they sold for $100.00, also in 2004 they retailed for $110.00. In 2005 Air Jordan did a collaboration with Undftd, auctioning off the shoes between $1500.00 to $2600.00. Also a AJ 4 Laser package was released with a t-shirt and hat that retailed for $200.00, and later that year Jordan Brand released a black color way of the laser IVs that retailed for $175.00. In 2006 a pair of “Rare Air” IVs released with a price tag of $125.00.

Air Jordan IV OG

Black / Cement Grey

Original Release
February 1989

Original Price
$110

Air Jordan IV OG

White / Fire Red — Black

Original Release
February 1989

Original Price
$110

Air Jordan IV OG

Off White / Military Blue
Original Release
February 1989

 

Anniversary Of The Air Jordan 4

The women’s exclusive Air Jordan 4 WMNS NRG Hot Punch is kicking off the 30th anniversary of the Air Jordan 4 this month. Covered in an eye-catching hot pink hue across its patent leather upper with tonal netted mesh underlays on the sides, the sneaker is contrasted with pops of black and yellow via speckled detailing added on the eyelets and midsole, while more hits of black are featured on the tongue and heel area. Finally, a translucent outsole completes the loud style.

Look for this Air Jordan 4 at select Jordan Brand stores and online on January 12 for $190 @ Ebay.com. Click and bookmark our official Air Jordan 4 WMNS NRG Hot Punch shoe page

Loud Style Shoes

The Air Jordan 4 is one of the most classic Jordan Brand silhouettes and continues to get new colorways and retro releases. In the past year or so, Jordan Brand has amped up its efforts to put out more colorways for women, and this new model shows just that as the “Hot Punch” Air Jordan 4 is set to release very soon.

These kicks are very flashy as the entire upper is covered in pink patent leather. The cage of the shoe is where we see the hot punch color come through, while the midsole is also pink but has some black paint splatter on it. On the back of the sneaker, there is a black Jumpman logo to add a little bit of branding.

 

Sporting the bright hue across the entire upper, the majority of the style features a patent leather construction with rubber overlays on the wings across the ankle and heel tab. Finishing details include black accents on the branding and a speckled midsole for additional contrast.

Air Jordan 4

 

 

Dubbed the “Hot Punch” Air Jordan 4, this vibrant makeup covers the popular retro model in a pink patent leather upper with hot punch accents on the mesh cage, triangular straps, heel tab, liner, and midsole. Black is used on the Jumpman on each heel and upside down “Air Jordan” tags on the inner tongue, and a black and yellow splatter adorns the midsole.

Despite using a different shade and materials, this pair utilizes a similar tonal construction to the recently-released “Singles Day” colorway that featured an all-red upper with black branding.

Air Jordan 4 Amongst The Most Classic Jordan Brand Silhouettes

The AJ4  continues to get new colorways and retro releases. In the past year or so, Jordan Brand has amped up its efforts to put out more colorways for women, and this new model shows just that as the “Hot Punch” Air Jordan 4 is set to release very soon.

These kicks are very flashy as the entire upper is covered in pink patent leather. The cage of the shoe is where we see the hot punch color come through, while the midsole is also pink but has some black paint splatter on it. On the back of the sneaker, there is a black Jumpman logo to add a little bit of branding.

Legend Takes Flight

The  first three Air Jordans created momentum in the shoe world was perfectly continued with the successful design of the Air Jordan IV in 1989.One could  see the madness was only  just starting up. Further increasing the Air Jordan line’s popularity with its elite status in the mall and on the streets, appearances on MJ’s feet on the court as his career also reached new heights, and even its feature in a major motion picture, the Air Jordan IV can be seen as the shoe that marked the point of no return for the legendary status that Air Jordans now have in the sneaker world.

 

 

 

If you consider yourself as a passionate online shopper like myself, eBay has amazing deals on the best products.I hoped you enjoyed the Air Jordan 4 Retro-Women Pink Sneaker article and if you have any questions want to leave a comment or want to leave your own personal review,please leave a comment below .

Thank you,

Erick Darke

Stephen Curry Kids-Under Armour Sneakers

 Under Armour Launches Stephen Curry’s First  2019 Signature Sneaker- The Curry 6 Fox Theater

 

When asked by the Under Armour brass what theme would NBA basketball star  Stephen Curry would  like to see on his Curry 6 signature shoes.Curry responded and said “We have to do something “For The Town.”

 

Dubbed “Fox Theater,” this  first 2019  colorway pays homage to the Golden State iconic landmark it seems the two-time NBA MVP has opted to continue with an in-trend, lower profile model. The shoe’s upper is made from a black knit material, accented by vibrant neon hits of green, yellow, and orange throughout the sneaker. Like all of Curry’s signature sneakers, the SC30 logo remains intact, this time placed on the lateral side of the midsole. Under Armour’s shield branding hit is located on the tongue and heel portions atop the brand’s new HOVR cushioning technology.

 

 

 

As  the Golden State Warriors NBA basketball team prepares to move from the Bay in  Oakland to San Francisco ,California.Curry knew beforehand  that during the 2018-19 season, that  he would  be wearing Curry 6 his  sixth signature kicks.It is set to be the season  at Oracle  Arena where  the fan atmosphere  can tend to be a little bonkers and raucous during  ball games to say the very least.

 

 

Just as the Curry 6 was being prototyped and developed, Under Armour opened a 70,000-square-foot design and innovation center in Portland, Oregon — just a 90-minute flight from Oakland. Curry was able to fly in on off days and during the off season to have his movements tracked by the brand’s high-tech motion-capture system.

They found that Curry changes direction on the floor at least every two seconds and runs nearly 2½ miles per game, placing him in the 95th percentile in the league.

“We wanted to design a shoe that was more like a running shoe for him,” said one of the  Curry 6 shoes designers .

That all led to a lighter look, more multidirectional sculpting along the bottom, and the largest speed plate in his shoes yet — technology aimed to propel him forward throughout the course of a game.

“It actually encourages me to run more,” Curry said. “If I was doing that before we had addressed it from an innovation standpoint, now with the 6, I should be even more lethal, whether I have the ball in my hands or not.”

When he recently debuted the sneaker on the cover of SLAM Magazine, he insisted on not posing solo, and instead was flanked in front of the downtown Fox Theater by several pillars of the community. Local students joined in, along with Warriors 1975 championship head coach Al Attles, several of the city’s powerhouse high school basketball coaches, his local barber Yusef Wright, boxer Andre Ward and rapper E-40.

 

Under Armour and other brands' basketball shoes rarely, if ever, named for female athletes

“The diversity of Oakland is crazy, and you get people from all walks of life,” Curry said. “It’s just like a vibe that you can’t really explain. They know how to have fun, they know how to support each other. The way that Oakland has a bad rap nationally, if you look at people from there, there’s nothing better than somebody from Oakland.”

Curry’s cover text simply read, “Heart of The Town.”

“He’s meant hope, happiness and pride for this town,” said Kris Stone, Under Armour’s senior director of sports marketing, who was born and raised in the Bay. “Growing up here, I can truly understand the impact he has made over the years. Knowing Stephen, his love for Oakland and commitment to The Town will be everlasting, regardless of where the team plays in the future.”

While Curry plans to release a batch of colorways that highlight stories from different chapters throughout his 10 years in The Town, the overall design of the shoe features a variety of subtle nods to Oakland. The lattice graphic of Oracle Arena’s ceiling architecture is mimicked both along the shoe’s arch support and the shoe box lid.

“The atmosphere at Oracle is so unique,” Curry said. “From my first season in the league, we didn’t sell out crazy, but there was a different energy. As we’ve gotten better, every single game that intensity is only amplified by how many people are in the building, every single night.”

As he spent the past two years thinking ahead to this moment, the exercise also allowed Curry to reminisce and reflect on some of his career highlights, including the first time he reached the postseason with the Warriors in 2013.

“It was just a shift in our expectation as a team,” Curry said. “We were playing the Phoenix Suns, and we knew what our magic number was to clinch a playoff spot for the first time since the ‘We Believe’ team.”

As then-coach Mark Jackson entered the locker room to address the team after the win, his calm speech caught the players by surprise, only for Jackson to quickly break character and get on with the celebration.

“Congratulations, fellas — we made the playoffs!”

“He took a bottle of water and poured it on his head,” Curry said. “There was a table of bottled water next to him, and everyone ran to go get one and we were spraying it around like it was champagne. That was the sign of many great moments to come.”

The memory is one of many that might find its way onto Curry’s footwear this season. For the Warriors, it was a sign of things to come, as real champagne was flowing just two seasons later.

“Our first parade was a symbol of what Oakland is all about. There was a lot of talk about where we were going to have the parade — was it going to be San Francisco or Oakland, or a little bit of both?” Curry said. “To have it in Oakland, and a community that supported us through some dog years forever, to show out like that, bring that excitement, bring that passion and bring a love — that was so amazing to see.”

With the Warriors yet again expected to be near the top of the league heading into the playoffs, Curry is hoping to pull off one last Oakland-era championship, fittingly for The Town.

“When it comes to our legacy in league history … it cements the Bay as a basketball city,” Curry said. “Why not consider us one of the all-time great basketball cities that hosted one of the greatest teams of all time, for however long this run lasts?”

Free Party At Fox Theater In Oakland Thrown By Curry

 

Image result for  Free Party At Fox Theater In Oakland Thrown By Curry 

 

 

Steph Curry was in the building on Friday, and he was likely feeling himself, as he celebrated 10 years in Oakland and promoted his Curry 6 Fox Theater colorway Under Armour shoes. Curry threw a free party at Fox Theater in Oakland featuring performances by legendary Bay Area rappers E-40 and Mistah F.A.B. (and other surprise guests), along with upstart rappers Saweetie and P-Lo.E-40 and Mistah F.A.B. were on the bill for the celebration, but Too $hort and MC Hammer were surprise guests at the event. Too $hort came out before Mistah F.A.B.’s performance and Hammer came out during it.There were lines around the block as fans of Curry waited to get into the Fox. Curry hosted the event, but the emcees were Sway Calloway, the Oakland native and former local DJ who now hosts shows on SiriusXM and MTV, and Ruby Lopez, a local television host.
Curry gave out tickets for the party on Jan. 3 at a pop-up shop he held in Downtown Oakland and Bay Area radio station KMEL gave out additional tickets.He also invited girls basketball teams from all over the Bay Area to attend the event. Girls from Carondelet High School in Concord, Richmond High School in Richmond and Notre Dame High School in Belmont were among those that attended.

 

 

Stephen Curry Makes Good On Promise  For 9-Year-Old Napa Girl

 

Stephen Curry Keeps His Promises.On Christmas Day, 9-year-old Riley Morrison saw the new Under Armour Curry 6 shoes for the first time.

 

 

 

The young basketball player wrote a letter to Curry last month. She wanted him to know that she couldn’t find his Curry 5 shoes for girls on the Under Armour website.

The NBA star  promised he  would correct the exclusion of girl basketball shoes sizes  and he did. Shortly there after to theire credit Under Armour and Steph Curry made the  basketball  sneakers  available to girls online.

Her dad had kept them under wraps until Christmas. It’s something Riley figured out pretty quick and appreciated.

“Were you waiting ’til Christmas to give me these?” she asked.

When her father said yes, Riley said “smart, smart,” with a smile.

 

Brand New UA Curry 6 ‘Christmas In The Town’ 

This particular colorway of the Curry 6 is considerably special because it is a collaboration between Stephen, Under Armour, and sneaker customizer Devlin Braswell (aka Dee-Nyce) and his Fly Boys Couture Club class, which inspires youth to join the the world of sneaker and fashion design. Ages 8 to 13, Dee’s FBCC kids looked to Lake Tahoe as snowy inspiration for the shoe, opting to go with a white upper and blue midsole that points to the white snowcaps of surrounding mountains floating above the icy blue lake. From there, the Curry 6 welcomes unique snowflakes representative of each child in the class, implementing them on the sneaker’s sole. The insole features snowflakes as well, drawn by the kids, in addition to a holiday-themed Oakland tree.

 

 

 

 

 

Holiday-Themed Under Armour Curry 6

 

 Under Armour

Brand: Under Armour

Model: Curry 6

Key Features: Full-length speed plate, HOVR cushioning technology, sole adorned with snowflakes, insole featuring drawings of snowflakes.

Release Date: December 26

Price: $130

Buy: Under Armour sneakers are available  online  at eBay.

This Under Armour   latest colorway of Stephen Curry‘s new signature sneaker, the Curry 6. The “Christmas in the Town” iteration is not only a nod to the holidays, but also Steph’s ties to the city of Oakland.

If you consider yourself as a passionate online shopper like myself, eBay  has amazing  deals on the best products.I hoped you enjoyed the Stephen Curry Kids-Under Armour Sneakers article and if you have any questions want to leave a comment or want to leave your own personal review,please leave a comment below .

Thank you,

Erick Darke

Nike Women- Nike Back To The Future Shoes

Nike Back To The Future Shoes

Nike Hyper Adapt 1.0 - 843871 001

Ready to take a step back into the future with the Nike HyperAdapt 1.0,  technology that’s activated by a heel sensor that automatically tightens its laces.An innovative pair of kicks featuring electronic  “adaptive lacing” system.

 

 

Nike Lowering Self Lacing Shoes Price In 2019

Technology just has not exactly lived up to the future as promised  in the Back to the Future. We have Hoverboards that are around currently but do not actually  hover yet. And the cost  is $720 when we finally got the Nike  self lacing sneakers 2015. Things are looking up for 2019 though .As Nike will launch a second generation of the hi-tech sneakers at a much more affordable $350 price level for the consumer.

Nike confirmed  that the sneakers are designed to be used on the basketball court. Nike said it’s “just one better fit solution amongst many” .

 

The Nike technologically advanced designed Self lacing shoes are no longer in the future they’re here .

Nike introduced the game-changing new HyperAdapt 1.0, the first self-lacing sneaker and a dream of sneakerheads and sci-fi geeks alike ever since Michael J. Fox slipped on a pair of custom Nike MAGs in Back to the Future Part II.

The HyperAdapt kicks is built around the concept of an “adaptive fit,” which basically means that the shoe actually “senses” the contours of persons feet and tightens the laces just enough to wrap it up securely.

The HyperAdapt essentially operates  by giving your feet a warm embrace.

 

The compact blue box in the Phylon midsole houses a battery-powered motor, which connects to thin wires that run along the sides of the shoe and connect to the laces. (One of the designers, Tiffany Beers, told us she can’t say exactly how it works, because the patent paperwork isn’t finalized just yet.)

Hold down one discreet button on the shoe’s collar, and the motor whirrs, loosening the laces—actually braided nylon bands—before automatically cinching them tight. Hit another button and the laces tighten a little more—if you’re about to start up an intense workout, say, or you just want an extra-snug fit. The blue box also lights up as a row of LEDs pulse across the back of the heel.

 

We’ll admit we expected the HyperAdapts to be a bit clunky—at 14 ounces, a size 9 is certainly heftier than your average cross-trainer—but they feel surprisingly light. We wore the HyperAdapts through a quick basketball practice, a treadmill run, and agility drills, and in each case, it was surprisingly helpful to quickly loosen the laces (when on the run) or lock things down (when cutting across turf) with a simple button tap.

The HyperAdapt comes in a white and black colorway

That deceptively simple technology is the product of a decade of work in Nike’s most secretive labs, where a team led by legendary designers  Tinker Hatfield, Tiffany Beers  and  Mark Parker created the real-life version of McFly’s MAGs that Parker and Hatfield first designed back in 1988.

“In the lab, we constantly thought: ‘How is the athlete going to use this? Because the experience has to be amazing,’” says Beers, who spearheaded the HyperAdapt project through a decade of development and testing (even while juggling other shoe projects like the Air Jordan 29). “We engineered the entire thing to perform, comfortably. To adjust your laces on the fly, for the lace pressure to be balanced across the foot, to have an auto-lacing system—those are non-negotiable.”

Nike HyperAdapt 1.0

Throughout the HyperAdapt’s design process, Beers and her team often hit on new shoe technologies that ultimately became ubiquitous features in Nike’s mainstream lineup. When Nike first introduced the suspension system Flywire in 2008, Beers says, it solved the problem of connecting the laces to the power unit. Flyweave, a specialized Nike fabric introduced with the Air Jordan 29 in 2012, provides the flexibility and strength to keep the shoe together around the Flywire. (Other parts were literally bootstrapped: Part of the collar is held together with 200-lb. test fishing line, she says.)

Sometimes, the breakthroughs came outside the lab. When Beers and her team were first designing the prototypes, the batteries lasted 20–30 minutes, tops, Beers says. But thanks to advances in battery technology over the design process, the production versions can hold a charge for five to six weeks. The HyperAdapts also come with charging “pucks,” which stick magnetically to the bottom of the shoe and charge the battery wirelessly, as the Apple Watch does.

“Remember, this is a consumer electronic and a shoe,” she says. “So as we look to take this worldwide, we’ve had to be sensitive to different regulations on tech around the globe.”

 

Beers with the HyperAdapt. ‘MT2’ on the sole stands for Mark, Tinker, and Tiffany—the design team’s signature.

All that innovation comes with a hefty price tag: At $720, these sneakers are in the same league as your boss’s Ferragamos. They’ll be sold by appointment only—they come with a manual—and customers have access to an exclusive HyperAdapt hotline in case they have questions.

If you want to get a pair of HyperAdapts now Check out eBay

Price aside, the question remains: Why, really, would anybody wear the HyperAdapt?

First: This is undeniably a monumental sneakerhead cred-builder, even if you’re not a Back to the Future fanboy. And if you are a Back to the Future fanboy, then it’s still cheaper than a working hoverboard. (Or, y’know, a new DeLorean.)

Second, the HyperAdapt is also a major feat in sneaker engineering. By packing a lithium-ion battery and a cinching motor into the sole of a shoe, the Nike team has once again changed expectations of what a shoe can do. Plus, consider Parkinson’s patients (like Michael J. Fox), who can now tighten their shoes with the touch of a button.

And, of course, thanks to their adjustable laces, HyperAdapts are also capable all-around sneakers. And while they’re almost definitely too pricey for everyday wear, we know they can hold up to your toughest gym routine with ease.

But if you’re still not sold, you can hold out for version 2.0. “I’ve already put in thousands of hours trying to think about what’s next, and what’s down the road,” Beers says. “You’ll be impressed.”

 

 

 

 

The Name Is Nike E.A.R.L

Electric Adaptable Reaction Lacing or E.A.R.L.  is the
technology Nike uses that makes self-lacing shoes possible.
Electronically It adjusts the lacing, pressure and fit to the
contours of your foot.

Nike Hyperadapt 1.0 Official Release Date

 

Nike HyperAdapt 1.0, the first performance vehicle for Nike’s latest platform breakthrough, adaptive lacing

THERE ARE NO LACES  IN THE FUTURE

More in reach from the movies  is the self-lacing Nikes sneakers  . The Swoosh managed this monumental breakthrough back in 2015, the first year in which the sneakers with this capacity, the Nike Mag 2015, was unveiled to the public.

On the other hand, these models may not have been considered the ideal self-tying kicks. They could have been described as bulky, presumably to accommodate the first generation of their unique selling editions. In addition, they were, again, not for the average buyer, being the focus of an auction to benefit the Michael J. Fox Parkinson’s Disease Foundation. One pair of the 2015 Nike Mags fetched $US 200,000 during this worthy event. However, Nike was back the next year with the second generation of the Mag technology.

The Mag 2016 was somewhat more consumer-focused, with a recommended sale price of $720. They were also demonstrably more streamlined and conformed more to the low-top style of sneakers.

Nike had previously outlined a commitment to making the self-lacing property one that benefitted athletes, i.e., those who would actually wear the Mags on a regular basis. However, at that price-point, the 2016 iterations were most likely also destined as collector’s items rather than typical street- or track-wear.

 Nike HyperAdapt Dream Laces

The Nike shoes lace themselves through a technology called HyperAdapt by the brand. The  basic concept behind these shoes was to slip them on and then allow them to tighten themselves at the laces in response to the dimensions of the individual’s feet. This is possible through  a technological advancement called Electro Adaptive Reactive Lacing (or EARL) . In addition, the Mags have a set of buttons on the uppers – one tightens the laces, and one loosens them. Therefore, it should be far easier to adjust the shoes for a perfect fit compared to traditional  laced up athletic shoes.

There is one particular drawback with this electronic system, however, and that is the need to charge them. The EARL mechanism has a battery, which Nike rates for two weeks’ worth of wear per single charge. They are powered through a magnetic connector on the bottom of the shoes. These are noticeable through their LED-powered finish; it glows blue if the laces are fully charged, yellow if charging is required and red if the battery is critically low. Nike also includes the adapter for the battery’s connector (which somewhat resembles an enlarged Apple Watch charger) in the box.

Those who are still interested in the Mags, despite the price tag, may be relieved to hear that it is set to come down in 2019 – the HyperAdapt-powered shoes will apparently cost $350. This is not exactly typical high-street costs, but it is still far more acceptable than the $700.

This generation is purported to be designed for basketball players. There are also rumors that the upcoming iteration of the Air Max line will have HyperAdapt technology. They are also rumored to have the thickest form of the air-powered sole that defines this sneaker series. For the first time ever,in 2019 Nike will bring digitally powered adjustable footwear to professional sports,” said Parker on the call. He added that athletes had been testing the technology over the past few months. It is important because the first model, 2016’s HyperAdapt 1.0, featured digital sensors that detected tension and the volume of the foot inside to then automatically tighten around the wearer’s foot, providing a secure, locked-in fit. However in 2019, researchers and  designers  for  shoe have always had the athlete in mind, as the intention is to build a sneaker that can eliminate swelling to an athlete’s foot and accommodate changes in pressure  while playing sports.

In addition, the self-lacing philosophy may have caught on in some other Nike styles and sub-brands. In a October 2018 article Laceless Nike Shoes-New Era Of Modern Footwear I did discussed  the Air Jordans XXXIII (or 33) have FastFit technology, In which pulling on a perticular area of the iconic shoes’ instep automatically tightens the shoe . It has a price tag at launch time  of $185 on eBay, maybe a  more affordable price point to test out the self lacing paradigm personally .

Overall, we cannot say as yet that all the Nikes of the future will have this technology. However, it should become more and more widespread as time goes on.We shouldn’t be surprised that Nike is developing another pair of these adaptive sneakers, especially after it went to the trouble of including a telling “1.0” in the name of its first generation HyperAdapt shoes. That said, even at less than half the price of the Nike Mags at $720 you might still struggle to justify the cost unless you are a serious sneaker head. Nike is promising that they’ll deliver a “perfect fit.

 

 

If you consider yourself as a passionate online shopper like myself, eBay  has amazing  deals on the best products.I hoped you enjoyed the Nike Women- Nike Back To The Future Shoes article and if you have any questions want to leave a comment or want to leave your own personal review,please leave a comment below .

Thank you,

Erick Darke